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Trade Show Support Services

Stand out in the crowd.

While the event technology requirements for trade shows are ever-evolving, there are a few things that don’t ever go out of style. One is easy access to modern, clean audiovisual equipment to support your next show. Second are activations designed to attract an audience so you can make new connections. We help brands and their agencies with both. 

Bluewater offers a suite of services to elevate the trade show experience. This includes access to all the av equipment you need, support with technology design, the creation of custom exhibits or branded activations, and technical services like on-site network deployment to support connected devices or our lead capture service. 

Of course, none of this works without support from well-trained technical teams, and our bench is deep. We help ensure you stand out in the crowd, and that your message is clear, so you can focus on new relationships. 


At a glance

Everything required to give your exhibit and booth the edge on the show floor. 

  • Technology Design 
  • Modern AV Equipment
  • Brand Activations
  • Content Creation
  • Technical Labor
  • Booth Network / Communication 
  • Lead Capture & Delivery

How it's used

Booth AV

Access to a modern, clean inventory of audiovisual equipment and all of the technical expertise to support it. From visual trade show displays to interactive assets and lead capture.     

  • LED
  • Lighting
  • Video Displays
  • Interactive Displays & Signage
  • Audio Reinforcement
  • Networking Gear

Exhibitor Activations

A single source to assist with exhibit design, build, and deployment of custom brand activations. From creative support and software engineering to securing the required hardware and providing on-site technical support – we make tech-heavy activations easy.   

  • Exhibit/Booth Design
  • Programming
  • Creative Support
  • Fabrication
  • Hardware & AV
  • Technical Support
  • Dismantling

Content & Media

The tradeshow booth is only as good as the content found inside it! Our group of artists and animators bring compelling visuals to life. We’re especially adept at creating content for unconventional displays; content mapping, videowalls, and non-aspect ratio displays. 

  • Customer Interactives 
  • Content Animation
  • Scenic Assets
  • Video Content 
  • UI/UX

Lead Generation

Arm your team with the best sales enablement platform. Ask relevant questions while guiding conversation, capture contact information, and painlessly deliver that information to your CRM for follow-up. 

  • Capture Platform 
  • Capture Devices
  • On-site Networking
  • Technical Support
  • BA Training 
  • Lead Delivery

Technical Support

The tradeshow experience is much more involved than it used to be. Bringing in a technical support team to assist with booth build, technology setup & configuration will provide peace of mind that things will just work. 

  • On-Site Networking
  • Run of Show
  • AV Configuration 
  • Content Delivery

Our approach

Trade shows can be a challenge to navigate. There are often multiple deliverables at play at any given point in the project management and planning process; developing the trade show schedule, planning for pre and post-show communication, staff travel coordination, arranging show services, ensuring proper training, developing scripts, coordinating on-site technical support, creating required graphics and visuals, and of course, all of the required design, build, and setup of the trade show environment itself. Including, staying within a cost-effective budget. It’s a lot for most marketing teams and often means concessions are made to just get it done.  

You don’t need to let the hassle of planning or technical coordination distract you from what really matters though. Our team successfully supports some of the largest expos in the world. We make the trade show process easier by taking on whatever portion of the lift that’s required. Whether that’s just providing access to modern AV equipment to give your booth an edge, creating custom brand activations to draw in and retain a crowd, to fully managing all aspects of the trade show logistics for you so you can focus on what really matters – the client interactions and telling your story. Whether you’re promoting new products or services, partner with the trade show experts at Bluewater.


Opportunity Alignment
What’s the desired outcome? Where are the guardrails?

Collaborative process to create directional agreement & scope of work.

Dot the i’s and cross the t’s. Deliver on our joint statement of work.

Support & Measure
Bring it full circle to generate maximum impact.

Ready to upgrade your trade show experience?

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