Each year, Austin City Limits draws music lovers from across the country—and brands looking to make a bold impression. Samsung wanted to create a premium, immersive experience that would connect fans with their latest tech in a fun and engaging way.
With thousands of festivalgoers and a dynamic outdoor environment, Samsung needed a setup that was not only visually appealing but also technically sound. The experience had to be reliable, interactive, and seamlessly integrated with the energy of the festival.
Enter the Samsung Galaxy Lounge—a vibrant, open-air activation that felt like an outdoor living room. Fans got exclusive hands-on access to Samsung’s newest Galaxy devices, VR headsets, and TVs. Behind the scenes, Bluewater made it all possible. Over three action-packed days, we delivered full on-site technical support to ensure every device stayed powered, connected, and ready to impress.
Samsung’s presence at ACL was more than a booth—it was a destination. The Galaxy Lounge became a VIP hotspot, giving attendees a memorable brand experience and direct interaction with cutting-edge technology. With our support, everything ran smoothly, and Samsung left a lasting impression on fans and influencers alike.
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