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Redefine Your Trade Show Experience

Your partner to plan, produce, and manage captivating environments.

Trade shows can be overwhelming. From booth design and managing travel to coordinating marketing efforts and requesting convention services, there's a lot to juggle. All of that’s on top of ensuring you have a booth that stands out, communicates your brand message effectively, and engages your audience. Worrying about expenses, storage post event, and environmental impact only adds to the stress.

What if there was a different approach to trade show management? One that reduced risk, simplified the process, and was more environmentally friendly than traditional methods?

Get experiential, functional, and more sustainable trade show environments leveraging our reusable inventory. Stand out in a sea of sameness and make a lasting impression on potential clients.

Remove the stress of trade show management.

Looking for Inspiration? Check out a few examples of our work.

Our approach to trade shows

Navigating the complexities of trade shows shouldn’t be more complicated than the work itself. That’s why, over the past 37 years, we’ve developed a simple yet highly effective approach for consistent, positive results in our projects. We call it ADEM.

Our framework combines thoughtful approaches with action-oriented strategies to create familiarity and consistent outcomes for even the most complex or unusually creative programs. This ensures that fundamental elements are handled, allowing you to focus on what sets your event apart from the rest.

Opportunity Alignment
What’s the desired outcome? Where are the guardrails?

Collaborative process to create directional agreement & scope of work.

Dot the i’s and cross the t’s. Deliver on our joint statement of work.

Support & Measure
Bring it full circle to generate maximum impact.

Parallel Powered Trade Shows

Extend Your Reach

Create a digital twin to extend your reach beyond the physical space. Also create a space to house additional details; sales docs, marketing, etc.

Activate Your Booth

Parallel's modules can be dropped on site, too. Leverage our physical presence for lead capture, badging, gamification, and more. An easy way to deploy digital to your booth.

Create Continuity

Use Parallel for all your events to begin creating continuity, and a community, that your sales and marketing teams can nurture. Leverage the digital space to engage customers before and after the show.

Take it for a Spin

Stand out in the crowd. Modern ideas for aspiring brands.

While the technology requirements for trade shows are ever evolving, there are a few things that don’t ever go out of style. One is easy access to modern, clean audiovisual equipment to support your messaging. Second are activations designed to attract an audience so you can make new connections. We help brands and their agencies with both. 

Bluewater offers a suite of services to elevate the trade show experience. This includes access to all the av equipment you need, support with technology design, the creation of custom branded activations, and technical services like on-site network deployment to support connected devices or our lead capture service. 

Of course none of this works without support from well trained technical teams, and our bench is deep. We help ensure you stand out in the crowd, and that your message is clear, so you can focus on new relationships. 

At a glance

Everything required to give your booth more impact. 

  • Planning & Management
  • Design
  • Technology & Booth Build
  • Content Creation
  • Brand Activations
  • Marketing Strategy
  • Parallel: Comprehensive Event Platform

Some of the areas we excel

Booth AV

Access to a modern, clean inventory of audiovisual equipment and all of the technical expertise to support it. From visual displays to interactive assets and lead capture.     

  • LED
  • Lighting
  • Video Displays
  • Interactive Displays 
  • Audio Reinforcement
  • Networking Gear

Brand Activations

A single source to assist with design, build, and deployment of custom brand activations. From creative support and software engineering, to securing the required hardware and providing on-site technical support – we make tech-heavy activations easy.   

  • Activation Design
  • Programming
  • Creative Support
  • Fabrication
  • Hardware & AV
  • Technical Support

Content & Media

The tradeshow booth is only as good as the content found inside it! Our group of artists and animators bring compelling visuals to life. We’re especially adept at creating content for unconventional displays; content mapping, videowalls, and non-aspect ratio displays. 

  • Customer Interactives 
  • Content Animation
  • Scenic Assets
  • Video Content 
  • UI/UX

Lead Generation

Arm your team with the best sales enablement platform. Ask relevant questions while guiding conversation, capture contact information, and painlessly deliver that information to your CRM for followup. 

  • Capture Platform 
  • Capture Devices
  • On-site Networking
  • Technical Support
  • BA Training 
  • Lead Delivery

Technical Support

The tradeshow experience is much more involved than it used to be. Bringing in a technical support team to assist with booth build, technology setup & configuration will provide peace of mind that things will just work. 

  • On Site Networking
  • Run of Show
  • AV Configuration 
  • Content Delivery

Ready to upgrade your trade show experience?

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