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Dynamic Format Displays & Digital Signage

Digital Displays for Retail Messaging: Make your store a stage.

Traditional digital displays in retail have become rather ubiquitous. The TVs we use at home look similar to the displays found out in the wild. Walk through any public space, and you’ll see several more in different sizes, and maybe even some in different orientations. Dynamic format displays, or architecturally integrated media, refers to the combination and creative application of various display technologies into visually interesting configurations; or maybe it’s easier to say it’s leveraging technology to create art. 

For retailers, your guests may walk past a single display hanging in a physical store without giving it a passing glance. Any number of dynamic format display, on the other hand, will certainly draw eyes. Projection mapping, mosaic displays and architecturally integrated LED all provide out-of-the-ordinary visual experiences that help you to make the world your canvas. Quite literally, every surface, whether it be walls, floors, or tabletops can now be made into an interactive canvas for reinforcing your brand story and enhancing the customer experience in real-time. 

This creates a dynamic new canvas that can transform your spaces into something entirely new: a performance stage.


At a glance

Display technology that can turn every surface into a dynamic visual canvas. 

  • Projection Mapping
  • LED Video 
  • Video Wall
  • Mosaic Displays
  • Transparent Display

How our dynamic digital signage solutions are used in retail stores

Video Wall

Combining multiple digital screens together allows you to create a larger overall display, with a much higher resolution. This is done using a variety of display tech ranging from everyday LCDs to purpose-built thin-bezel displays or rear projection cubes. See our case study showing how we used creative display solutions to develop a video wall in a luxury jewelry retail environment to showcase new products.


An assortment of Architecturally patterned displays and digital signs. Designs are most commonly created using various size LCD panels, as well as purpose-built square panels. 


Projection can be used to cover large surfaces and convert them into dynamic displays. The light can cover flat surfaces, or warp around shapes. 


Small square LED tiles are arranged in architecturally interesting shapes and patterns. The more LED used, the bigger the digital canvas display. See our case study showing how we used LED displays in Hojeij Foods Fountain Bar to drive brand awareness and get visitor attention at the storefront in a busy airport.

Transparent Display

Completely clear display surface that can change in an instant, hiding whatever is behind them with content.  

Our approach

We love creating unique visual canvases. While dynamic interactive displays can be rather complex, we’ve created a straightforward approach to designing, installing, and supporting display surfaces that have obscure aspect ratios, shapes, and sizes.

This starts with our in-house creative team. Taking into consideration the environmental factors, our designers pull together spatial designs based on the appropriate display technology. Our engineers then work out the technical details and necessary functionality while the designers shift to creating content for retail messaging, such as to showcase new products, drive awareness to promotions, display pricing, provide product information, wayfinding, or even promoting your social media presence.

Because our design team understands the cutting-edge technology driving these displays, they are able to create pixel-perfect compositions that account for any negative space between display components. These art files make it easier for your internal teams to update content within our digital signage software by working within a template that outputs the correct files – we take the guesswork out of things. Of course, we’re happy to provide ongoing design services when desired, to keep your content looking fresh and amplifying the store experience, and increasing customer engagement. Take your visual merchandising to a new level using the future of retail display technology.


Opportunity Alignment
What’s the desired outcome? Where are the guardrails?

Collaborative process to create directional agreement & scope of work.

Dot the i’s and cross the t’s. Deliver on our joint statement of work.

Support & Measure
Bring it full circle to generate maximum impact.

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