Make people smile.

We live for the opportunity to spread a little joy in the world through our work, interactions, and giving back.

We’re planners, makers & innovators – crafting moments that connect & inspire.

We believe it’s the intersection of strategy, creativity, and innovation that creates the strongest experiences, and we are passionate about creating the absolute best experiences possible for our partners.

Want to know what we’re all about?

It’s a mix of these things.

Stick the landing.

When you’re playing to win, every detail matters. We’ve built a bulletproof process that keeps us aligned & moving in the right direction.

Play with heart.

We’re all here because we’re drawn in to the geeky-chic nature of the work. We stay because the work is our passion.

Stay inbounds.

They say what goes around comes around. We believe that. Which is why we always take the high road.

Take the field together.

Everything is better together. We’re a highly collaborative group, because we know the power of working together.

Have fun!

Life’s too short to not be having fun!

Our Team

Award Winning


Audiovisual Provider of Excellence

Michigan Meetings and Events

Best Audio Visual/Visual Presentation Provider


Audiovisual Provider of Excellence

Essence Festival

Best Consumer Environment

Michigan Meetings and Events

Best Audio/Visual Provider

System Contractor News

Install of the Year


Economic Bright Spot

Crains Detroit

Cool Places to Work

Detroit Free Press

Top Workplaces


Best Place to Work

AIA Conference

Best Small Booth

Michigan Meetings and Events

Best Audio/Visual Provider

Samsung Smart Signage Award

Platinum Partner of the Year

PR Newswire

Business of the Year

Information Systems Category

Michigan Meetings and Events

Best Audio/Visual Provider

Our Story

Bluewater was founded in 1985 by two brothers: Tom Schoeneberger & Paul Rose. Initially named “BlueWater Visual Services,” the company operated out of the garage at Paul’s family home on Brookside Drive in Southfield, MI. At the time, Bluewater provided simple AV equipment rental — namely TVs on carts.

Rapidly evolving in response to changes in technology and the demands of customers, Bluewater quickly grew to become one of the most trusted event staging and AV integrators

in the country. From TVs and VCRs on carts in the ’80s, to high-end projection systems and LED video walls in the ’90s, to the experiential elements of the 2000s, Bluewater has always pushed the boundaries of new technology and maintained a focus on excellence. Today, Bluewater continues to push boundaries and pursue excellence standing behind a firm commitment to delivering the flawless execution of each & every project we are involved in. The resulting commitment to excellence is an impressive client roster, including some of the most well known brand names in the world.

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