Walmart 2018 Essence Festival

Each year the Essence Festival brings nearly half a million visitors to New Orleans for a unique celebration of culture, connection to community, and access to content that inspires and empowers!

Walmart has been a long time sponsor of this event, activating a booth and experiences throughout the city to provide education and entertainment for this important cultural event. For 2018 Walmart tapped the team at Bluewater to design the booth space, provide the staging, and create multiple activations to help bring the space to life. It worked, because the booth won Best Consumer Environment at the festival!

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