An Interactive Fan Experience

MTN DEW wanted to make a major impact during the 2019 NBA All-Star weekend by creating an unforgettable experience for fans. The goal was to bring fans closer to the action, combining the excitement of athletes, musicians, and influencers with innovative brand activations that would set the tone for an engaging, interactive environment. MTN DEW’s Courtside Studios sought to elevate the event and provide memorable moments for fans, and Bluewater was tapped to bring these visions to life. 

MTN DEW Ice Courtside Studios Brand Activations

Bluewater supported MTN DEW Ice Courtside Studios by providing the technical expertise and state-of-the-art equipment required to bring the activations to life. With the help of Bluewater’s team, fans were able to engage with various brand activations that showcased cutting-edge technology and immersive experiences. 

Interactive Basketball Court

The standout feature of the activation was the interactive basketball court made entirely of LED technology. The court featured a high-resolution LED back wall that displayed dynamic content, with LED panels running down the floor. Fans could engage with the court by stepping up to the regulation hoop, where a moving ring of light on the floor indicated where to take their shot. Afterward, the court transformed into a stage for a live performance by the popular band Migos, further amplifying the immersive experience. 

Locker Brand Activation

In the MTN DEW Ice Locker activation, fans enjoyed a spin-to-win experience with a physical build embedded with interactive lighting elements. A central pedestal triggered the activation when fans placed a can of MTN DEW on it. Lights would circle around them before eventually landing on a prize, including headphones, basketballs, and athletic apparel. This activation gave fans a chance to win exclusive prizes while further connecting them with the MTN DEW brand in a fun and engaging way. 

The Courtside Studios activation exceeded expectations, delivering an unforgettable experience for NBA fans during All-Star weekend. The interactive elements, including the LED basketball court and the MTN DEW Ice Locker, created shareable moments that fans would remember long after the event. The activations not only brought fans closer to the action but also showcased MTN DEW’s commitment to pushing the boundaries of brand engagement. 

The collaboration between Bluewater and MTN DEW for NBA All-Star weekend resulted in an extraordinary fan experience that showcased cutting-edge technology and engaging brand activations. From the interactive basketball court to the MTN DEW Ice Locker activation, fans were treated to an event that blended sports, music, and technology in a way that was both innovative and entertaining. 

🔥 Want to create an unforgettable interactive experience for your next event? Reach out to Bluewater’s team today to explore how we can bring your vision to life! 

BACK TO ALL PROJECTS

Get the latest news and posts in your inbox!

Have a project?