Control brand and message at scale in real time.
Digital Signage has been traditionally used for targeted advertising in retail settings. The conversation almost always starts with which hardware or software should be deployed. Interestingly enough, neither of those the key selling point for digital signage.
Most players are capable of exactly the same thing: create, schedule, and playback content. Before you go jumping into an investment in Digital Signage, it’s critical to first make sure you have a sound content strategy. What is the desired outcome from deploying digital signage, and do you have the appropriate plan, team, and support to keep content updated and relevant.
From there it’s important to understand the future of digital signage. Rather than just leveraging it to deploy targeted (one-way) messaging, you can use it to deploy and update interactive elements. Further pushing the boundaries, it can be used to control dynamic format displays, store lighting, and lighting elements used within fixtures – all from one central location.
At a glance
Everything required to create, deploy, and manage essential messaging across a digital network.
- Content Strategy
- Content Creation
- System Design
- Hardware & Installation
- Device Management
- Software Development
How it's used
Keep essential messaging front and center of the people that need to see it, in clean on-brand templates. Deploy quickly and easily by any number of team leaders.
- Geographic Control
- Inventory Based Updates
- Real Time Recommendation
- Product Guides
- Interactive Content
- Triggered Content
The heart of any digital signage program is the content strategy. We assist with research, development, and deployment of a sound content strategy for retail signage programs.
- Vision Mapping
- Content Map
Interactivity & Activations
Deploy, manage and track interactive content types across any size network.
- Product Catalogs
- Product Filtering
- Branded Games
We turn key network operations for customers by creating and deploying content, and ensuring system operation & uptime.
- Content Creation
- Content Deployment
- Managed Service
The heart of every digital signage program is its content strategy. Interestingly enough this is often overlooked, or not fully developed until well after the displays are installed. The content strategy influences everything – which players are required, type of display surface to use, even which software makes the most sense based on who the operators will be. We always encourage our clients to start with the content first. What needs to be messaged, who will be responsible for updating that messaging to keep it fresh, and how do we measure success? Without answering this your signage program is prepped to fail before it begins.
During our alignment phase, we help bring stakeholders together to fully realize a content strategy. This allows everyone to feel that they have properly planned for a successful deployment. This is also where network analysis is done to determine security requirements, and ensure the playback devices can communicate with the server. With this information locked in, the right system can be designed to support the desired communication needs, training can be delivered for system operators, content teams can begin working on designs, and all of the hardware can be installed in the field.
What’s the desired outcome? Where are the guardrails?
Collaborative process to create directional agreement & scope of work.
Dot the i’s and cross the t’s. Deliver on our joint statement of work.
Support & Measure
Bring it full circle to generate maximum impact.