A Slam Dunk for Basketball Fans

Basketball fans came from all over to the NCAA Final Four Fan Fest in New Orleans for hands-on and interactive basketball experiences, special celebrity and athlete appearances, autograph signings, and much more! When we were engaged to help produce the AT&T Fan Zone at this event, we were thrilled to accept the challenge! Our live events team handled the lighting, rigging, audio, LED, printed graphics, and wall structure for the 13,000 sq. ft. booth. This impressive space featured a stage with daily player interviews and meet-and-greets, a lounge with charging stations, retail displays, and a 360-photo activation.

Through the expertise and connective power of AT&T’s leading technology, we wanted to combine the sports, music, and culture of New Orleans to bring fans a unique on-site experience at college basketball’s biggest moment. The centerpiece was our “Rhythm of the Game” LED basketball court, featuring a 46′ x 13′ LED wall and 46′ x 30′ LED floor. Our live events, creative, development, and studio teams worked in harmony to bring this vision to life!

“When I’m building an experiential activation for our clients and need AV my first call is always Bluewater. Their expertise in designing around our needs along with a robust inventory and top level customer service make each event special. They’re always willing to help us push the envelope and this year’s Final Four Fan Fest was packed with happy fans that left our clients smiling and looking forward to next year!” – Dan McGowan, Wasserman

Bluewater is uniquely positioned to bring ideas like these to life. Our in-house creative and software teams work hand-in-hand with our audiovisual engineers to ensure everything fits and operates exactly as expected. The addition of our fixture & environment teams allows us to also add the fit and finish required for many of these types of interactive experiences. Contact us today to work with us for your next event.


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