Adidas launched its latest innovation—Boost, a revolutionary foam midsole engineered to deliver unmatched energy return. Designed for athletes and casual wearers alike, the Boost line needed more than just advertising; it needed a fully immersive introduction to show off its performance-enhancing features.
The mission was to educate and excite consumers about the new Boost technology in a way that went beyond traditional marketing. Adidas, along with Match Marketing Group, envisioned a pop-up experience that would not only tour college campuses but also leave a lasting impact. To make this possible, they needed a tech-savvy partner who could help bring their vision to life.
That’s where Bluewater came in. Our team helped transform the idea into a high-energy, multi-stop experience through a 14-campus fall tour. We delivered interactive, tech-powered brand activations that captured attention and kept audiences engaged. From concept to execution, we provided:
- Hardware Engineering & Fulfillment
- Custom Software Development
- Design Prep & Programming
- On-Site Technical Support
Boost-Your-Selfie
To connect with college students, we developed an engaging photo activation called Boost-Your-Selfie. A large-format touchscreen allowed participants to frame their shot, enter their contact info, and snap a photo. Behind the scenes, their image was processed with 3D mapping techniques to transform their faces into a mosaic made of Boost pellets—the very material found in the shoe soles. The unique selfies were instantly sharable, generating buzz both on campus and online.
Momentum Wall
Next up: the Momentum Wall, an endless runner-style game built to let participants experience Boost shoes in motion. Guests ran in place in front of a vertical 2×4 video wall equipped with Microsoft Kinect sensors that tracked hand and foot movement. As they played, an LED-lit acrylic floor tracked their steps, creating a synchronized visual spectacle. A real-time leaderboard fueled competition, and each participant received an animated GIF of their gameplay—perfect for social sharing.
Each activation consistently drew crowds and generated high engagement throughout the tour. Participants not only learned about Boost technology, they felt it. The combination of physical interactivity, personal keepsakes, and digital shareability helped amplify the campaign beyond the pop-up dome—delivering real momentum for the Boost product line.
For both of these activations the team at Bluewater provided a complete scope including;
- Hardware Engineering & Fulfillment
- Custom Programming
- Design Prep & Programming
- On-site Technical Support
