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Retail Displays & Fixtures

A single source for retail store fixture programs at scale.

We’re engineers, tinkerers, and creators of technology-forward fixtures, displays, and environments for retail brands. We’ve been building retail assets for 30 years. Our business is built around providing the merchandising services required in retail, especially when a solution is required at scale. We offer a difference that can be felt in the quality and in the ingenuity of engineering. Plus, we’re the only retail merchandising experts with a technology-centric design process not found elsewhere.

The bar we set for acceptable quality is high. Our products are more durable, maintain a longer useable life, are easier to service in the field, and have a higher overall finish. Our team operates out of a 60,000 sq. ft. facility in Mesick, MI, equipped with a woodshop, metal shop, paint booths, CNC router, and the other various trade tools used to create retail and point-of-purchase displays. Whether you need custom counter displays or slatwall displays, we do it all. Our expertise in creating custom retail fixtures ensures that every brand’s unique identity and requirements are met with precision and creativity.

We set up shop in southeast Michigan in 1991. In the early days, we were primarily focused on traditional point-of-purchase for retail, although we often worked on programs that others might have been a little uncertain to take on. There was a GE dishwasher display that could be filled with water and run while the door was open, in the store, for example. Our quality, attention to detail, and ingenuity in engineering quickly landed us other major accounts from Fortune brands.

Our portfolio includes projects like the ‘Blue Light Special’ for Kmart, ‘Mopar Speedshop’ assets for dealerships across the country, and Chrysler’s ‘Vehicle Information Center (VIC)’ kiosks. These projects showcase our commitment to modern retail store fixtures, blending tradition with contemporary design. In 2001 we moved our sales and admin team into the same facility as our sister company, Bluewater. Our operations team works out of a combined 100,000 sq. ft. that’s dedicated to fabricating high-quality, and technology-infused retail store displays at scale.

At a glance

Support to design, engineer, and build retail display programs. Our specialization in custom retail fixtures ensures a unique and tailored experience for every client.

  • Fixture Design 
  • Engineering 
  • Fabrication 
  • Installation 
  • Kitting & Consolidation  
  • Technology 
  • Software

How it's used

Fixture Design

From paper concept sketches to CAD designs, our team specializes in retail fixture design, helping visualize fixtures, displays, and environments so they can be properly engineered, and priced out. We’ll make sure everything, from your retail shelving to service counters, is made to order based on your store’s specifications. With our extensive experience, we pride ourselves on crafting custom retail display fixtures that seamlessly blend functionality with aesthetics, ensuring your products are showcased in the best light.

  • Concept Development
  • Rough Sketching
  • 3D Visualizations
  • CAD


Translate creative designs into engineered files, ready for fabrication. Our team works through the details to ensure designs will last, function properly, and most importantly, be safe in the field. We take complete ownership of the retail store supplies we manufacture.

  • CAD Blueprints
  • Material Selection
  • Design Validation
  • Technology 
  • Programming


We operate 100,000 sq ft of manufacturing, with teams that are proficient in woods, metals, plastics, and other materials used to fabricate displays. We build thousands of merchandising displays for clients across the country every year. Including display cases, countertop displays, jewelry displays, display racks, display tables, and more.

  • Woods, Metals, Plastics
  • Custom Cabinetry
  • Displays & Fixtures
  • Environmental Pieces
  • Easel Signage
  • Shelving
  • Risers
  • Mannequins
  • Painting
  • Finish Work


We are a single resource to design, build, and deploy your fixture programs. We work with customers to install fixtures and displays across the country, with experience in a variety of environments and working conditions. 

  • Self-Install Instructions
  • White Glove Installation
  • Overnight Installations
  • Union Crews


We excel at display programs that follow our technology-forward design principles. We enjoy the blend of tech and physical properties and have the technical bench in-house to support it. Retailers require a modern approach to their display systems.

  • Technology Selection
  • Procurement
  • Configuration
  • Installation

Our approach

We work with our clients to build custom retail displays, fixtures, displays, and environments that help them make a positive impression on customers. We start each program with alignment conversations, where we take into consideration all of your  requests for the program. From there, and where needed, we visually design concepts. From napkin sketches to fully rendered visuals, this helps all parties understand what’s possible and what to expect. Once designs are done, our engineering team builds plans, ensuring that our strict criteria for safety, proper functionality, and durability are met.

Our retail fixture design approach ensures that each project is tailored to the unique needs of the brand. We don’t just design and engineer. We build and deploy thousands of units for customers every year. From gondola shelving, endcaps, and round racks to entire environments, we help our customers work with their merchandisers to create an attractive space that resonates well with customers. We also work to source existing products as necessary. All of this is delivered as needed, in the required time window. For some programs, we install our custom store display fixtures to perfectly activate a space. For other programs, we simply ship these tailored fixtures out with appropriate instructions for on-site setup. Enjoy a space adorned with modern retail store fixtures that will not only attract new customers but also increase sales.

Opportunity Alignment
What’s the desired outcome? Where are the guardrails?

Collaborative process to create directional agreement & scope of work.

Dot the i’s and cross the t’s. Deliver on our joint statement of work.

Support & Measure
Bring it full circle to generate maximum impact.

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