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Retail Marketing Partnership Program

Two Is Better than One

Our partnership program is a true collaboration. We aim to strengthen the offerings of each organization and improve the end deliverable for our mutual clients while creating a world class client experience.

We know that all of us have our strengths and weaknesses and we are happy to explore how we can partner with you to build on the way in which we serve our retail clients together. Bluewater offers a suite of services to elevate the retail experience, but we find some of our greatest success comes when we utilize the expertise of retail marketing partners and their channel offerings. We offer a comprehensive manufacturing and production facility that is centrally located here in the US, Our partners ideate cutting edge concepts and branded ideas and we help bring them to life in a very concrete way.

This includes access to all of the AV equipment you need, support with technology, and design from our best-in-class software team that has worked with the likes of Adidas, Walmart, Nectar, and more.  We can help with the creation of custom branded activations, retail POP, cash wraps, custom fixtures and even technical services like on-site network deployment, kiosking, or digital signage that is a part of your next client project. Maybe you need support for connected devices or blending the offline/online experience through lead capture. We have you covered there too. 

Of course none of this works without support for the client and our well trained technical teams are here to help with any tech enabled retail solution that we partner with you on.  We help ensure that both you and the brands you serve stand out in the crowd, and that your message is clear, so you can focus on finding the next brand to deliver the home-run!

At a glance

Let’s Help Each Other! A sampling of our services. 

  • Technology Design & Development 
  • Modern AV Equipment
  • Brand Activations & Pop-Up Builds
  • Full Fabrication Facilities
  • Technical Labor
  • Content Support
  • Lead Capture & Delivery
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Where We Win Together

Brand Activations & Pop-Ups

A single source to assist with design, build, and deployment of custom brand activations. From creative support and software engineering, to securing the required hardware and providing on-site technical support – we make tech-heavy activations easy. In short, we bring your ideas to life in a cost effective manner with quick turn-arounds. 

  • Activation Design Assist
  • Programming
  • Creative Support
  • Fabrication
  • Hardware & AV
  • Technical Support
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Fixtures & Fabrication

The retail experience is only as good as what’s found inside it! Our in-house fixtures and fabrication team can help bring anything you dream to life. Whether that’s casework, millwork, a new cash-wrap, or even built in shelving or tables, we can deliver on your ideas.  We’re also adept at creating content for unconventional activations, displays; content mapping, video walls, and non-aspect ratio displays, that can create imaginative branded environments that mix hardscapes with technology. 

  • POP Builds
  • Millwork
  • Kiosking & Casework
  • Design Assist
  • Select Furniture Builds
  • Interactive Cases & Shelving
  • Product Displays
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Lead Generation

Do you have an amazing idea for lead capture? Are you bringing a mobile, or pop-u experience along for your next brand engagement? Arm your team with the best sales enablement platform. Ask relevant questions while guiding conversation, capture contact information, and painlessly deliver that information to your brand partner’s CRM for immediate followup. Our years of running auto shows for some of America’s largest brands means that we have created word-class lead capture solutions that are now perfect for the post-pandemic retail landscape. 

  • Capture Platform 
  • Capture Devices
  • On-site Networking
  • Technical Support
  • BA Training 
  • Lead Delivery
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Our Transparent Approach

The retail landscape can be a challenge to navigate. There are often multiple deliverables at play at any given point in the planning process; developing the plan for the retailer or the retail brand can be a mountain in and of itself. Not to mention finding a partner to actually develop the fixturing or infuse the technology. Mix that with staff travel coordination for installations, ensuring proper training, developing quality standards, and coordinating on-site technical support, and you’ve got a recipe for having to manage a lot of pieces without the adequate support team. It’s a lot for most internal marketing teams, and most retail agencies to navigate alone. When you start adding four or five, or even six execution partners to the table things tend to get messy. Thus, we want to be your one stop shop for retail activations. 

You don’t need to let planning or technical, or even software builds distract you from what really matters though. You also don;t need to worry about how you’re going to build and deliver that next piece of POP, or encase that kiosk.  Our team successfully supports some of the largest retail brands in the world. We make the retail planning & execution process easier by taking on whatever portion of the lift that’s required, and wherever you desire assistance. Whether that’s just providing access to modern technologies to integrate into a POP piece, or creating custom brand activations to draw in and retain a crowd, or even simply building a new fixture to house a product marketing idea you have, we can do it! Think of us as the partner that can deliver on your big ideas. 

Opportunity Alignment
What’s the desired outcome? Where are the guardrails?

Collaborative process to create directional agreement & scope of work.

Dot the i’s and cross the t’s. Deliver on our joint statement of work.

Support & Measure
Bring it full circle to generate maximum impact. We help you execute on exceptional ideation.

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