Xerox Trade Show Booth

At the 2023 Printing United Expo, Xerox faced a significant challenge: their exhibit was positioned at the end of the hall, making it crucial to create an eye-catching and engaging presence to attract attendees. To overcome this, Bluewater partnered with Partners + Napier to craft an innovative trade show experience that would highlight Xerox’s cutting-edge technology. 

Rather than relying on conventional printed banners, Bluewater proposed an innovative approach—integrating dynamic LED technology to redefine the booth’s visual impact. The team designed and installed a stunning LED banner that seamlessly curved around the top and perimeter of the Xerox booth, ensuring it stood out even from a distance.

In addition to the LED installation, we collaborated closely with Partners + Napier to engineer a booth layout that effectively showcased two of Xerox’s impressive printers. The design also allowed for six additional demo stations and two sample kiosks, ensuring a smooth flow of traffic and multiple interaction points for attendees.  

Bluewater’s Event Technology team executed the installation of the LED banners, proving that LED isn’t limited to traditional screens or flat displays—it can be utilized in innovative shapes and sizes to create a lasting impact. This bold visual approach positioned Xerox as a forward-thinking, technology-driven brand in the print industry. 

Additionally, the collaborative booth design balanced aesthetics with functionality, providing attendees with an engaging and immersive experience while reinforcing Xerox’s reputation for technological excellence. 

The integration of LED technology and a well-thought-out booth layout led to increased foot traffic, heightened engagement, and a stronger brand presence for Xerox. Attendees were drawn to the dynamic display, and the seamless navigation ensured they could explore Xerox’s printing capabilities effortlessly. 

“The team at Bluewater worked as a seamless extension to our creative team, which really allowed us to lean on and amplify each other’s strengths and ultimately deliver a very successful experience for our clients.” – Claire Harvey, Partners + Napier

Bluewater takes pride in delivering unconventional yet impactful solutions that elevate brand experiences. By strategically implementing technology, we help companies like Xerox stand out and create memorable event experiences. We look forward to continuing to push the boundaries of event technology and partnering with visionary brands to craft remarkable trade show exhibits. 

Interested in elevating your next event? Contact Bluewater today.