If you haven’t tried on a pair of the Adidas shoes with boost, you’re really missing out! Boost is Adidas latest shoe-tech, providing an energy returning foam midsole that changes the experience of.. well, anything you enjoy doing in athletic shoes. To help promote the new boost product line and educate target markets on the new performance enhancing feature, Adidas and agency Match Marketing Group put together a unique dome pop-up and set out on a 14-stop Fall tour.

The team at Bluewater brought some brand activation love, supercharging the experience with custom games, photo activations, and rode along providing on-site technical support for the duration of the tour.