General Dynamics Land Systems (GDLS) – a leader in military vehicle innovation – came to the AUSA trade show with a mission: to deliver an unforgettable, high-tech presence that showcased their groundbreaking advancements in land combat systems. With the defense industry’s eyes on them, they needed to make a statement that matched their reputation for strength and ingenuity.
The Association of the United States Army’s Annual Meeting & Exposition (AUSA) stands as the premier event for military professionals, defense industry leaders, and policymakers worldwide. This dynamic gathering showcases the latest advancements in defense technology, provides a platform for expert insights and discussions, and offers unparalleled networking opportunities.
In a space overflowing with cutting-edge technology and complex machinery, GDLS faced the challenge of standing out. A traditional booth wouldn’t cut it—this was about making an emotional impact, capturing attention instantly, and telling a visual story that stuck. They needed more than a display; they needed a showstopper.
Bluewater, known for pushing the boundaries of event technology, stepped in as the strategic AV partner. With expertise in immersive environments and a proven track record in trade show innovation, Bluewater was ready to design and execute something extraordinary.
Together, GDLS and Bluewater deployed a jaw-dropping 90-degree LED corner display, built specifically to support anamorphic 3D content. From the right perspective, it looked as though a tank was physically bursting out from the screen—an illusion so realistic, it caused attendees to stop mid-stride.
Bluewater delivered the full audiovisual solution:
Engineering and installing the custom LED wall
Executing precise rigging and lighting to elevate the visual impact
Managing playback systems for seamless content delivery
Ensuring end-to-end show readiness, from setup through execution
