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Redefine Your Trade Show Experience
Tech-Forward, Sustainable, and Immersive Booth Solutions
Trade shows are evolving, and so should your booth. At Bluewater, we specialize in creating interactive trade show booths that captivate audiences and leave lasting impressions. By integrating the latest technology, sustainable materials, and immersive storytelling, we transform traditional exhibits into unforgettable brand experiences.
Stand out in the crowd. Modern ideas for aspiring brands.
Bluewater offers a modern, sustainable approach to trade shows. With AV gear, creative, and software all in-house, we simplify execution, reduce costs, and minimize risk.
Our modular booth designs eliminate waste and storage needs, using reusable components and digital content instead of traditional materials. Scalable across locations and footprints, our environments are built for the experience economy—designed to engage, surprise, and drive real connection.
All backed by expert tech teams to keep everything running smoothly.
At a glance
Everything required to give your booth more impact.
- Planning & Management
- Design
- Technology & Booth Build
- Content Creation
- Brand Activations
- Marketing Strategy
- Parallel: Comprehensive Event Platform
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Looking for Inspiration? Check out a few examples of our work.
Why Bluewater?
At Bluewater, we don’t just build tradeshow booths—we reimagine what they can be. Our approach offers an alternative to the norm, prioritizing innovation, sustainability, and meaningful engagement over outdated methods and materials.
A Smarter, Integrated Model
Everything you need—AV gear, creative, and software—is under one roof. Our vertical integration means fewer vendors, less risk, and a more cost-effective solution.
Sustainable by Design
Our modular, “lego-like” booth components eliminate the waste and storage needs of traditional builds. We also reduce printed materials by delivering content digitally—better for the environment and your bottom line.
Scalable & Repeatable
Our designs are flexible and reusable—easily adapted for different footprints or deployed in multiple locations at once. You’re never locked into a single-use kit.
Built for the Experience Economy
We design for attention. Our immersive environments use tech, storytelling, and theatrical design to create moments that surprise, engage, and leave a lasting impression.
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Some of the areas we excel
Booth AV
Access to a modern, clean inventory of audiovisual equipment and all of the technical expertise to support it. From visual displays to interactive assets and lead capture.
- LED
- Lighting
- Video Displays
- Interactive Displays
- Audio Reinforcement
- Networking Gear
Brand Activations
A single source to assist with design, build, and deployment of custom brand activations. From creative support and software engineering, to securing the required hardware and providing on-site technical support – we make tech-heavy activations easy.
- Activation Design
- Programming
- Creative Support
- Fabrication
- Hardware & AV
- Technical Support
Content & Media
The tradeshow booth is only as good as the content found inside it! Our group of artists and animators bring compelling visuals to life. We’re especially adept at creating content for unconventional displays; content mapping, videowalls, and non-aspect ratio displays.
- Customer Interactives
- Content Animation
- Scenic Assets
- Video Content
- UI/UX
Lead Generation
Arm your team with the best sales enablement platform. Ask relevant questions while guiding conversation, capture contact information, and painlessly deliver that information to your CRM for followup.
- Capture Platform
- Capture Devices
- On-site Networking
- Technical Support
- BA Training
- Lead Delivery
Technical Support
The tradeshow experience is much more involved than it used to be. Bringing in a technical support team to assist with booth build, technology setup & configuration will provide peace of mind that things will just work.
- On Site Networking
- Run of Show
- AV Configuration
- Content Delivery
Parallel Powered Trade Shows
Extend Your Reach
Create a digital twin to extend your reach beyond the physical space. Also create a space to house additional details; sales docs, marketing, etc.
Activate Your Booth
Parallel's modules can be dropped on site, too. Leverage our physical presence for lead capture, badging, gamification, and more. An easy way to deploy digital to your booth.
