Bluewater partnered with Stellantis to design and deliver a high-impact exhibit for Ram Professional at the NTEA Work Truck Week event. The activation supported the unveiling of the new Ram ProMaster City Cargo and Passenger Vans, while creating a dynamic and engaging experience for attendees.
From concept through execution, Bluewater provided end-to-end support to bring the booth environment to life on the show floor.
The Challenge
Work Truck Week is one of the industry’s most important events, bringing together fleet professionals, manufacturers, and decision-makers from across the commercial vehicle market.
Stellantis needed a trade show booth activation that would:
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Introduce the new Ram ProMaster City models
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Reinforce Ram Professional’s “Work Ready” brand positioning
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Capture attention on a busy show floor
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Create meaningful engagement with potential customers
The booth also needed to support a packed programming schedule, including live speakers, product presentations, and guest appearances every 15 minutes during peak show days.
Bluewater’s Role
Bluewater partnered closely with Stellantis to deliver the trade show booth activation from start to finish.
Our team supported the project through:
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Design concepting
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Engineering and fabrication
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Content production
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On-site installation
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Show supervision and programming coordination
This end-to-end approach ensured the booth was not only visually impactful but also operationally seamless throughout the event.
Highlights
The booth featured multiple high-impact elements designed to capture attention and communicate the Ram Professional story across the show floor.
Large-Scale LED Branding
A 30′ x 50′ four-sided hanging LED banner created powerful brand visibility from across the venue. This overhead structure ensured the Ram Professional presence was visible from multiple aisles and drew attendees toward the space.
LED Product and Information Displays
The booth included seven LED product and detail totems, each standing 10 feet tall. These displays delivered dynamic video content, product messaging, and brand visuals that supported the overall “Work Ready” theme.
Presentation and Content Screen
A 24′ x 7′ double-sided center screen served as the primary stage for live presentations and brand storytelling. The screen displayed scheduled content, product features, and supporting visuals during speaker segments.
Custom Meeting and Hospitality Space
A custom-built trailer installation included two private meeting rooms and a hospitality area. This allowed Stellantis teams to host conversations with partners, fleet customers, and media during the event.
Programming and Live Engagement
The trade show booth activation was designed to support a structured programming schedule throughout the event.
On Wednesday and Thursday, the booth hosted:
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Live speaker presentations
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Product discussions
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Guest appearances
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Brand storytelling segments
These sessions ran every 15 minutes, creating a continuous stream of activity that encouraged attendees to stop, watch, and engage.
On Friday, the booth transitioned to a standard content loop that continued to showcase Ram Professional messaging and product highlights.
Delivering a Seamless Show Experience
With frequent programming and multiple technical elements in operation, the activation required careful coordination.
Bluewater’s onsite team managed:
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Booth operations
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Presentation timing
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Speaker coordination
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Content playback and technical support
This ensured every presentation, guest appearance, and engagement moment ran smoothly throughout the event.
The Result
The final trade show booth activation successfully translated Stellantis’ creative vision into a high-impact physical experience.
The space delivered:
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Strong brand visibility across the show floor
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Consistent communication of the “Work Ready” message
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A professional environment for customer conversations
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A dynamic platform for live programming and engagement
By combining creative design, integrated technology, and operational execution, Bluewater helped Stellantis create a memorable and effective presence at Work Truck Week. Contact us today to get started with your next project.
