Brand Identity Work

If you look at the origin of the word “Brand” you’ll see it comes from the middle ages, literally meaning to “mark with a hot iron.” That is permanent. That is everlasting and that’s the first thing audiences see and remember you by. At Bluewater we fully understand the importance of your brand’s identity and are experts at finding your voice. For us, it all starts with a proven process, ADEM, The Strategy + Action Model™️ to ensure a consistent and effective approach. Our team of talented writers, visionary designers, cultural anthropologists and strategists collaborate to create a cohesive and powerful brand identity that resonates with your target audience and sets your brand apart in today’s competitive landscape. From comprehensive style guides and branding books to logo design and website development, we work tirelessly to reinvent the way your company looks and feels to the world.

Align: In this crucial phase, we actively listen to your vision, objectives, and brand story, ensuring that our understanding is in complete harmony with your aspirations. By asking clarifying questions and engaging in open dialogue, we capture the essence of your brand, laying a strong foundation for the development of a striking and memorable brand identity.

Design: Leveraging our deep understanding of your brand’s unique characteristics and goals, our skilled designers and creative minds collaborate to craft a visually stunning and cohesive brand identity that captures your brand’s essence and resonates with your target audience. We conduct thorough research, explore design possibilities, and develop a comprehensive branding strategy, culminating in a detailed project plan that outlines the path to a powerful brand identity.

Execute: With a well-thought-out plan and resources at the ready, we bring your brand identity to life through meticulous execution. Our team works diligently to create all the necessary assets, including logos, style guides, websites, and other branding materials, ensuring that every detail is impeccably crafted to reflect your brand’s unique personality and message.

Monitor: Our commitment to your brand’s success extends beyond the creation of your brand identity. We continue to monitor and analyze the effectiveness of your branding efforts, providing ongoing support, fine-tuning, and updates as needed to ensure that your brand identity remains strong, relevant, and impactful in an ever-evolving market.

At Bluewater, our dedication to exceptional storytelling, captivating design, and the proven ADEM process drives our brand identity services. We understand the power of a cohesive and powerful brand identity to forge deep connections with your audience, drive results, and support your brand’s growth. Together, let’s create a brand identity that not only captivates and engages but also leaves a lasting impression on your audience and elevates your brand to new heights.