Little Caesars Arena Olympia Entertainment

Sponsorship and Fan Activation

Little Caesars Arena makes strategic use of audiovisual and interactive elements to elevate the fan experience. The Bluewater Studio and Media Integration teams worked with Infinite Scale Design to bring the concourse to life through production and integration of brand activations for multiple sponsors. Meijer, Huntington Bank, Comerica Bank, and Belfor have dedicated space within the stadium anchored with interactive elements.

In addition to these activations, the team outfitted the space with over a dozen LED screens to provide delivery of content that includes promotional materials and live game feeds.


Infinite Scale Design


  • Project Management
  • Design Solutions
  • Cost Estimating
  • Prototypes, Mockups & Sampling
  • Construction Drawings
  • Fabrication & Installation
  • AV/Multimedia Design & Integration
  • Lighting & Electrical Integration
  • Facility Interface Coordination