Little Caesars Arena Olympia Entertainment
Sponsorship and Fan Activation
Little Caesars Arena aimed to enhance the fan experience by integrating cutting-edge audiovisual and interactive elements throughout the concourse. The goal was to create immersive brand activations for sponsors while ensuring seamless content delivery across the venue.
To bring this vision to life, Bluewater’s Studio and Media Integration teams collaborated with Infinite Scale Design to develop and execute dynamic brand experiences. These activations included interactive installations for major sponsors like Meijer, Huntington Bank, Comerica Bank, and Belfor, providing engaging touchpoints for fans.
Additionally, over a dozen LED screens were strategically installed to broadcast promotional content and live game feeds, further enriching the arena atmosphere.
Through this strategic execution, Little Caesars Arena successfully transformed its concourse into an engaging, sponsor-driven environment that enhances the fan experience. The integration of interactive elements and high-impact visuals ensures that both brands and attendees benefit from an immersive, memorable atmosphere.
DESIGN
Infinite Scale Design
SCOPE OF SERVICES
- Project Management
- Design Solutions
- Cost Estimating
- Prototypes, Mockups & Sampling
- Construction Drawings
- Fabrication & Installation
- AV/Multimedia Design & Integration
- Lighting & Electrical Integration
- Facility Interface Coordination
