Before fans stepped up to play, the Ally WNBA activation began with design concepts, gameplay ideas, and engineering. Bluewater partnered with MKTG to bring Ally’s first activation as an official banking partner of the WNBA to life.
The finished experience combined LED technology, branded design, and an interactive basketball challenge. Here’s a look at the work that brought it together.
Starting with Design Concepts
First, our team created initial white models: simple, untextured views of the proposed activation. These models helped us explore the space before developing the visual details.
Through several design iterations, the team refined the concept and moved into design development. Each stage brought the experience closer to its final form.
Developing the Interactive Gameplay
Next, the team explored different gameplay options before choosing the final concept. The goal was to give fans a fun way to participate in Ally’s WNBA debut.
The final experience centered on an interactive basketball challenge, supported by scoring, a leaderboard, registration, and prize redemption. Together, these elements connected the game to the larger activation.
Finalizing the Ally WNBA Activation Design
Once the concept took shape, the team finalized design choices and created final renders. These visuals showed how the branding, displays, and technology would come together.
From LED walls to branded graphics, the design connected the physical space with the fan experience.
Moving into Engineering and Test Fitting
With the design finalized, the project moved into engineering and test fitting. This stage gave the team an opportunity to check how components fit together before installation.
Bluewater then handled transportation, installation, booth technology, and on-site management to bring the experience to All-Star Weekend.
The result? Fans played 1,131 games and scored 330,370 points throughout the event. Behind that activity was a coordinated effort across creative, production, technology, and on-site teams.
See the finished Ally WNBA activation.
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