In a recent post, we discussed one tech trend we’ve been seeing recently: the miniaturization of the conference room. More and more, we’re seeing entire racks of legacy equipment being replaced by smaller, more powerful multifunction devices like those from Crestron.
Out of that discussion came another important question regarding conference room technology. When is the right time to consider refreshing your conference room AV setup? We lamented last time that far too many companies wait far too long, but what’s the right amount of time to wait?
Our General Rule of Thumb
If your business is looking to stay current and relevant, then our typical guideline is to do a full refresh to the audio visual equipment in your conference rooms every three to four years. By maintaining a refresh rate like this, you will be able to make certain that all of the technology is completely cutting edge, and your employees and clients alike will notice. Nothing will ever fall more than two or three years out of date, which is the typical rate of manufacture “feature-functionality” revampment.
There are many reasons to maintain a pace like this.
First, you want to convey to your employees that you are keeping up with recent developments and that you’re a modern company. Keeping technology up to date throughout your place of work (including in the conference rooms) is a requirement to maintain this image and recruit and attract top talent to your organization. However, it’s not only internal employees that notice office technology. Your visitors — customers, vendors, suppliers, partners, and clients — all notice office technology. We recently had a Fortune 100 executive in our office who told us, “office AV has become the book cover for me that I judge companies on in the first 30 seconds I walk in.” He really isn’t wrong. Your AV setup can be a talking point when external stakeholders leave your office. Companies need to be mindful that their conference room technology can largely influence those conversations and whether or not they’re about how cool and forward thinking the experience was or simply a poor window dressing to how the rest of the company could be run.
Second, consider how your conference rooms are used. If you’re like most companies, you use the conference rooms to meet with various outside vendors remotely as well. You may even use them for in-depth customer interactions across the globe, depending on the nature of your business. What does it say to those vendors or customers if your meeting rooms not only look like they’re stuck in the ’90s, but that the video call itself has connectivity issues, or worse yet doesn’t work at all? It says your company is stuck in the ’90s, too. Audio clarity and the crispness of video in what appears to be a cutting edge office space is vital to keeping your workforce productive and distraction free.
Finally, keeping conference room and huddle space AV current gives you the most flexibility in those spaces, both for collaboration and for virtual meetings. Your teams can use the latest collaboration tools, increasing their output, efficiency, and morale. You never want your employees to worry about reliability. Refreshing your conference room technology every three to four years makes certain those worries are gone!
The quality of your virtual meetings is another major factor. The more we see businesses relying on contractors and vendors, the more important well-functioning conference rooms become. And if your company is like most, you’re more reliant than ever on virtual meetings. You want your video and audio conferencing to be as clear and effective as possible.
If You’re Planning a Full Office Refresh or Move
One other aspect that’s worth discussing here is what to do if your company or business unit is planning on reworking its entire space. Whether this is a full office refresh, a relocation, or a new build, you want to be sure to get your AV team in the room from the beginning. This is the perfect time to refresh your systems and potentially dated technology.
Remember that an experienced AV team will do its best work during the designing and building phases of a renovation or new build project. It’s one thing to simply upgrade the technology in an existing space. It’s another thing to be involved from the beginning and have control over network infrastructure and behind-the-wall cabling as a space is being planned and built out.
So if your company is planning a renovation or new build, don’t wait until the facility is complete to figure out your conference room AV (or any other audio visual or tech needs). Include your AV vendor in the planning meetings so that you get the best possible outcome both in terms of infrastructure and equipment.
Another Option: Conference Room as a Service
If the cost of upgrading your conference room AV seems like it’s too expensive (or too often) for your budget, another option is to pay for it monthly as a service. In short, as a service covers your install, your maintenance, and a refresh at the end of the term to make certain that you always have the latest and greatest office AV.
Ready to Upgrade?
If your conference room AV technology is more than four years old, it’s time to upgrade. Additionally, if your business is planning a full office refresh, a relocation, or a new build, you want to make sure all AV considerations, including conference rooms, are done right.