Ahead of the 2026 Rocket Classic, golf moved beyond the course and into the heart of downtown Detroit with PAR 3 in the D, presented by Rocket.
The first-of-its-kind rooftop golf challenge featured six PGA TOUR players taking shots from the fifth-floor rooftop of the Traver | UBS Building toward a custom green 117 yards away on Nick Gilbert Way. Cameron Young, Xander Schauffele, Russell Henley, Rickie Fowler, Tony Finau, and Keegan Bradley each took their turn at the rooftop tee box as fans watched from below.
Once the balls landed on the green, local student golfers from First Tee – Greater Detroit and Midnight Golf completed the hole by putting alongside the PGA TOUR players. The result was a memorable kickoff that brought professional golf directly into the city before tournament play began at Detroit Golf Club.
Helping Fans Follow the Action
Bluewater supported PAR 3 in the D with a large outdoor LED screen and professional audio, helping fans stay connected to the action throughout the event.
The display served as a central focal point, showcasing live programming, event messaging, tournament content, and sponsor recognition. Professional audio helped ensure announcements and event programming could be heard clearly across the downtown venue.
Together, these elements helped create an engaging experience for fans participating in the event, watching the rooftop challenge, or simply passing through downtown Detroit.
Supporting the Rocket Classic Throughout Tournament Week
PAR 3 in the D was just one part of Bluewater’s support throughout Rocket Classic week.
At Detroit Golf Club, Bluewater provided multiple LED displays featuring live tournament broadcasts, real-time scoring, welcome messaging, and sponsor recognition. The team also supplied more than 100 monitors throughout hospitality suites and activations, along with lighting, audio, and production support for several signature events.
These events included Media Day, THE JOHN SHIPPEN National Golf Invitational, the Youth Golf Clinic, and the AREA 313 Celebrity Scramble.
Explore the full Rocket Classic case study to see how Bluewater supported the experience throughout tournament week.
