Experiential Activations
Crafting Memorable Experiences for Lasting Brand Impact
Experiential activations help brands create memorable audience connections that boost brand recall, increase engagement, and support long-term growth. When executed well, these immersive brand experiences deliver meaningful impact and strong ROI. Bluewater creates strategic, content-driven brand and sponsorship activations for some of America’s leading consumer brands.
Proof of performance
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Capital One Orange Bowl ActivationCapital One Orange Bowl Activation
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Jenius Bank at The Pickleball World ChampionshipsJenius Bank at The Pickleball World Championships
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Ally at WNBA All-Star WeekendAlly at WNBA All-Star Weekend
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Ally’s Sponsorship of the USGAAlly’s Sponsorship of the USGA
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AT&T Fan Zone at WNBA LiveAT&T Fan Zone at WNBA Live
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Foot Locker’s Home Court ExperienceFoot Locker’s Home Court Experience
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Ally’s Sponsorship of the Charlotte Football ClubAlly’s Sponsorship of the Charlotte Football Club
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Citizens at the NYC Marathon ExpoCitizens at the NYC Marathon Expo
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AT&T Fan Zone at the Final Four Fan FestAT&T Fan Zone at the Final Four Fan Fest
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Comerica Home Plate ClubComerica Home Plate Club
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The Chevy Experience at Daytona International SpeedwayThe Chevy Experience at Daytona International Speedway
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Walmart at The Essence FestivalWalmart at The Essence Festival
Support at every stage
We help brands & agencies alike create, and bring to life extraordinary sponsorship and brand activations in a variety of consumer facing settings.
Bluewater offers a suite of services to partner with you no matter what stage of the project you are in . This includes access to all of the av gear you might need, support with technology design, access to our software team that can build nearly anything from scratch, our design focused creative team, and our on-site experts with decades of event and activation experience.
We make sure your brand, or your client is remembered for all of the right reasons when your activation is over. Flawless execution paired with endless partner focused preparation generates world-class experiences.
At a glance
Everything you need to innovate in the brand activation space. From strategy, to deployment & on-site tech support.
- Concept & Engineering
- Strategy & Design
- UX/UI Design & Development
- Activation Hardware
- Environment Technology Build
- Deployment
- On-Site Activation Management
- Analytics
How we can help
Concept & Design
Support for concepting and validating brand activation ideas. Services to visualize and communicate the idea back to your clients. Ideation, technical validation, & design.
- Activation Ideation
- Technical Assessments
- Hardware & Software
- Creative Brief Development
- UI/UX Creation
- Consultation & Research
Software & Engineering
A single source to assist with design, build, and deployment of custom brand activations. From creative support and software engineering, to securing the required hardware and providing on-site technical support – we make tech-heavy activations easy.
- Customer Surveys
- Lead Generation
- Creative & Custom Interactions
- Web Based Interactive
- Online/Off-Line Syncronization
- NFC & WRFID
Experience Design
Our group of artists and animators bring compelling visuals to life. This can be just as helpful during planning & concepting as it is during development. We’re especially adept at creating content for unconventional displays; content mapping, videowalls, and non-aspect ratio displays.
- Customer Interactives
- Content Animation
- Scenic Assets
- Video Content
- UI/UX
Hardware
Easy access to a substantial inventory of rental equipment for when you don’t want to purchase, and to all the professional hardware that’s required when you do. We make it simple to gather everything you need to run today’s technology-forward activations.
- LED
- Projection & Projection Mapping
- Sensors
- Networking
- Touchscreens
- Media Servers
Environmental
Immersing an audience often requires transforming the environment. Whether through lighting, scenic set pieces, print graphics, custom millwork, or any number of visual technologies, our team makes it easy to create the right environment.
- Lighting
- Permanent Lead Capture
- Millwork
- Temporary Structures
- Scenic Spaces
- Print Graphics

















