An Immersive Experience for Fans of All Ages

Bluewater teamed up with Wasserman to help activate Foot Locker’s Home Court experience in Indianapolis. This immersive event showcased a fusion of interactive experiences, community engagement, and exclusive product releases, setting the stage for an unforgettable four days.

Foot Locker, a leading global retailer of athletic shoes and apparel, sought to create an unparalleled experience for basketball enthusiasts. With a focus on engaging both local communities and basketball aficionados from around the world, Foot Locker aimed to transform Indianapolis into a hub of basketball culture.

Event Highlights:

  • Interactive LED Basketball Court: The centerpiece of the Home Court experience was an interactive LED basketball court, where attendees could showcase their skills, participate in challenges, and immerse themselves in the excitement of the game.
  • Basketball Clinics: Engaging with the community, daily basketball clinics provided aspiring athletes with the opportunity to learn from professionals, hone their skills, and be inspired by the sport.
  • Sneaker Trialing and Customization Stations: Foot Locker’s Home Court offered attendees the chance to trial and customize the latest sneaker releases, blending retail with experiential marketing.
  • Exclusive Product Releases: Sneakerheads rejoiced as Foot Locker unveiled exclusive product releases, allowing attendees to be among the first to access coveted merchandise.
  • Athlete Appearances: From Victor Wembanyama to Paolo Banchero, basketball stars graced the event, interacting with fans, participating in challenges, and adding to the excitement of All-Star Weekend.
  • World Premiere of Giannis Antetokounmpo’s Documentary: The debut of “Giannis: The Marvelous Journey” provided a unique opportunity for attendees to delve into the life and career of one of basketball’s most iconic figures.

Foot Locker’s Home Court experience in Indianapolis was a resounding success, blending immersive brand activations, community engagement, and interactive programming to create an unparalleled celebration of basketball culture. Bluewater was thrilled to partner with Wasserman to help bring this event to life. To learn more about Bluewater and how we can elevate your next event, contact us today.


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