As part of its ongoing push to showcase innovation, Samsung set out to make a splash at South by Southwest (SXSW)—a cultural hotbed known for tech, music, and creativity. The goal was to spotlight the latest Galaxy devices in a hands-on, high-energy environment where attendees could truly engage with the brand.
With countless tech brands vying for attention at SXSW, Samsung needed to create an experience that would not only draw in the crowd but also demonstrate the unique features of its Galaxy lineup in a way that felt authentic, exciting, and interactive. The execution had to be flawless—every device had to function perfectly, every moment had to feel intentional.
Samsung turned to Bluewater to make it happen. Bluewater’s experience team designed and deployed a series of custom branded interactives that brought Galaxy device features to life. Whether showcasing cutting-edge displays, camera functionality, or connected tech, each activation was designed to engage users and spark conversation.
To keep things running smoothly, Bluewater also provided on-site technical support throughout the entire event—ensuring every device remained connected, powered, and performing under constant use in a demanding live environment.
The activation was a success—buzz-worthy, hands-on, and perfectly aligned with the creative energy of SXSW. Samsung’s Galaxy line received high visibility and engagement, while Bluewater’s seamless support ensured the experience delivered on both performance and polish. It was another bold step in bringing tech innovation to life, one tap, swipe, and selfie at a time.
