Our Bluewater team is excited to announce key investments that we are making into our future in live and virtual events. We have hired three key employees with decades of industry experience to lead our client and account services teams. Secondly. we have launched a proprietary virtual events platform that will change the way full virtual & hybrid events are conducted going forward.
“The live events industry worldwide has essentially been shuttered since the start of the pandemic,” said Bluewater CEO John Tracy. “This downtime became an opportune time for us to rethink and redefine how we run our live events business unit and make investments in people, processes and technology to better align to the new normal unfolding before us in this space.”
We’ve made key investments in our live events team by hiring the following employees:
- Norm Piaskowski has been hired as Director of Account Services, Live Events. He has spent his entire career in the world of events, including the past 21 years with the biggest corporate events company in the world, Production Resource Group.
- BJ Mazmanian has been hired as Director of Account Services, Live Events. With a 20-year career in the live events space, Mazmanian focuses on mobile events and large-scale exhibits. His experience working with some of the largest brands on large-scale corporate events, experiential activations, and tours has allowed him to hit the ground running and bring a fresh perspective to how Bluewater can serve and grow its customer base.
- Timm Bloem is now Head Creative Strategist hired to help Bluewater bring fresh and innovative ideas to our clients. Bloem has a long history working with top brands including Nike, Apple, Gatorade, and Amazon on their experiential marketing efforts.
“With the in-person side of the live event industry going on hold for the last year, it allowed us to reset not only how we operate, but also make sure we have all the right people to drive long-term growth,” said Bluewater Chief Revenue Officer Bob Marsh. “I’m thrilled to have BJ, Norm, and Timm on board, as they are already bringing not only incredible industry knowledge but also a fresh perspective on how we can leverage our breadth of capabilities to serve our customers better.”
Bluewater has also launched our own virtual events platform, Parallel. In a tough year for most in the live events industry, our team of Bluewater event professionals evaluated more than a dozen third-party virtual event platforms, yet we couldn’t find a platform that fit what our clients would value.
“We wanted more of a hybrid solution to accommodate our clients’ needs for a virtual-only platform during the pandemic and the flexibility to manage an in-person event while also allowing others to participate virtually post-pandemic,” said Tracy. “This is why we invested in building our platform, which we call Parallel. The idea is that a virtual and in-person event should run in parallel with each other. This allows us to offer customers a one-stop-shop for full production, technology, and labor for the in-person and virtual components of an event.”
In the past year, we used our Parallel platform for large-scale events for clients, including the NAACP for its 52nd Annual Image Awards, Anheuser-Busch, Merrell, Herman-Miller, National Nail, Ford, and Smith & Wesson.
For more information about Parallel, please visit www.parallel.live.