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As virtual events, conferences, webinars, and trade shows continue to be a mainstay (and because they are expected to grow by $7.41 billion through 2025), brands must still call on some of the same foundational event “basics” that they used in traditional conference settings. Even when hosting virtual events, these core principles apply.

For instance, whether you are hosting an online conference or in-person event, your goal is still to create an environment that enhances and communicates your message to your audience – and the best way to do that is through great event stage design.

Creative use of staging and AV technology at your event can not only completely transform the event experience for those in attendance, but it can also help to ensure that your audience stays engaged. Long story short, effective stage design can make or break a conference when it comes to connecting with your audience, and that’s still true in the world of virtual.

The Importance of Stage Design for Virtual Events

One of the reasons why stage design is so important at an event is that it helps to set the scene for your virtual attendees, and for this reason, it may actually be more important in a virtual conference setting than it is for live events. With a virtual event, you’re already fighting to engage an audience who is removed from your speakers and who is facing distractions a world away from your presentation. Your virtual stage keeps the audience focused on you.

Use Backdrops

Creating a themed backdrop or video screen to anchor your event will both strengthen your brand and capture the attention of attendees. After all, in a time where we are so reliant on technology to share and connect, it’s important to have staging elements like video or audio to cater to those who are visual or interactive learners. Even Zoom offers a feature that lets you change your background to enhance online meetings. However, don’t go too extreme with green screens, motion graphics, and studio backgrounds. Make sure that your virtual stage sets are engaging enough to capture your audience’s attention without actually distracting from the keynote speakers or presenters who will be talking in front of it.

Highlight Messaging

Having a focused and well-branded stage design can also help you effectively deliver your message and tell your story. This could be through a subdued and understated presentation that allows your message to shine and stand out, or could include attention-getting AV technology and lighting that will really create impact. It all depends on what your goal is for connecting with your target audience.

Sponsor Shoutouts

You can also use your stage design to highlight sponsors for your events or give thanks to those who helped make your event possible. You can do this through digital signage, branded color tones and lighting, displays, digital banner ads across your screen, social media sharing prompts, (hashtags, photos, and presentation highlights), and more.

Support Presenters

A well-thought-out stage design goes a long way in setting up your virtual presenters for success at your conference. Creating an efficient environment for your speakers is crucial, whether it’s by sending them the equipment and resources they need to broadcast from home successfully, or inviting them out to a professional studio like Bluewater’s Broadcast and Streaming Studio facilities – it’s important for hosting both a quality event and creating a consistent attendee experience from speaker to speaker. While event planning, consider the elements that your presenters need to deliver their best presentations so that you can focus on delivering a successful virtual event that your guests will remember.

How Bluewater Can Help With Virtual Event Design

If you’re interested in creating a unique stage and set design experience for your upcoming virtual conference, our team at Bluewater would be happy to walk you through it all. The initial considerations include environment, event space, audience size, event budget, stage look and feel, and your event priorities.

From there, we can help with everything from virtual conference hosting, event management, using a virtual event platform, and live streaming to event strategy and creative & sound design. Our team will work with you closely to understand your event goals and turn them into a creative vision and practical solution that delivers for your upcoming virtual event.

Click here to contact us and learn more.