At Bluewater, we know the power of interactive activations to energize fans, amplify brand moments, and transform the way people engage with play. Here’s a look at four creative LED basketball court experiences we’ve helped bring to life — each one crafted to deliver something truly unforgettable.
AT&T Fan Zone at WNBA Live
Bluewater teamed up with Wasserman to design a tech-forward Fan Zone at WNBA Live for AT&T. The standout feature? An interactive basketball court featuring a 28′ x 13′ LED wall and a 24′ x 30′ LED floor, the court was designed to create a visually stunning and immersive experience. As part of the “Court Challenge with A’ja Wilson and Sabrina Ionescu,” fans could shoot hoops on a water-themed court and collect pool floaties linked to their favorite WNBA stars, blending technology with interactive gameplay.
Foot Locker’s Home Court Experience
Foot Locker took the concept of a home court to the next level. This experiential setup brought retail and sports together in a fully gamified environment. The heart of the Home Court experience featured an innovative LED basketball court where attendees showcased their skills, competed in challenges, and immersed themselves in the game’s energy.
AT&T Fan Zone at Final Four Fan Fest
For the NCAA Final Four Fan Fest, fans were captivated by the “Rhythm of the Game” basketball court featuring an interactive LED wall and floor, making the AT&T Fan Zone one of the standout attractions at the event. Attendees engaged with the interactive elements, enjoyed seamless technology integration, and left with lasting memories.
Mountain Dew Courtside Studios
Blending basketball culture with music and style, Mountain Dew Courtside Studios brought a different flavor to the LED court concept. This half-court installation allowed fans to engage with the court by stepping up to the regulation hoop, where a moving ring of light on the floor indicated where to take their shot. Afterward, the court transformed into a stage for a live performance, further amplifying the immersive experience.
Other LED Court Examples
Turbo Tax at NCAA Final Four Fan Fest
AT&T at NCAA Final Four Fan Fest
The Future of LED Courts: More Than Just a Game
As these activations show, LED basketball courts are incredibly versatile. They’re not just about tech for tech’s sake — they’re strategic tools for engagement, allowing brands to craft moments that connect emotionally and visually with their audiences.
Whether it’s driving foot traffic at a fan fest, creating buzz on social media, or building loyalty through immersive play, LED courts are becoming essential in the experiential marketing playbook. And the variations — from full LED floors to integrated screens and motion-sensitive lighting — show just how customizable this technology can be.
At Bluewater, we’re proud to help bring these courts to life — designing, building, and powering the tech that makes unforgettable experiences possible. If you’re ready to reimagine the court as more than just a game space, let’s talk.
