As the year winds down, an increasing number of companies will recap their years via some form of company meeting. For many, these meetings take the shape of a town hall event. One thing we’ve learned is that if you’re looking to create a memorable and motivating experience then you need to create an environment that is engaging and inspirational. No matter how hard you try, not every employee will look forward to attending your company’s town hall meeting. Many employees walk in with a bad taste in their mouth when any event contains “meeting” in the title – and it’s hard to blame them in today’s corporate climate! Years of bad meetings that don’t start on time and irrelevant topics can ruin the idea of engaging meetings being more than a figment of upper level management’s imagination. 

Town hall meetings allow your company the opportunity to create a branded meeting that isn’t as stiff as a traditional boardroom meeting and brings a bit of liveliness into the office. 

But with the right meeting content, appropriate level of humor, in-depth discussions, and fun environment, even your most reluctant employees will enjoy your next town hall meeting with these tips: 

Meeting Content Should Be Fun & Appropriate

Here at Bluewater, our town hall meeting theme is “put points on the board”, a sports theme that features humor in the form of a fake sportscast with 2 announcers. We present our discussion in a fun, light-hearted way to keep our employees entertained and engaged. If your employees aren’t mentally present, you aren’t going to achieve any of the goals your town hall was scheduled to accomplish.

Despite having a good time at our meetings, we make sure to bring in the necessary topics. Our sales goals, financials, market share, and other important topics are always part of our discussions. However, we provide the right balance of seriousness and humor to keep the day moving. We don’t want to make the town hall feel long for anyone, including ourselves. We strive to have a good time with our employees and solidify our team bond, while still getting the job done. 

When we have discussions, we focus on few in-depth topics. We’ve found that scratching the surface on many topics doesn’t create a memorable town hall meeting. Our most engaging meetings occur when we dive deep into a handful of topics that allow all of our employees to join in the discussion.

As an expert AV company, we use videos along with our very own meeting technology to drive our messages home. When your company incorporates video into your branded meeting, you need to make sure the video is short and action packed. Just remember: while the use of video in town hall meetings is incredibly powerful, it shouldn’t be drawn out as long content filled with takeaways – no matter how valuable – will make it hard for your team remember. Keep your videos short, sweet, and simple.

town hall meeting

Interactive Meetings Require Thinking Outside the Box

If you aren’t renting out space for your town hall meeting, change up the layout to keep your employees on their toes. With a change of venue or a new environment in the same room, they won’t fall into their typical rut because their mind will be forced to recognize new walkways and furniture arrangements. Your modern workspace should allow your employees to experience something new every single time they walk into a town hall meeting.

Now for the most challenging part! During your branded meeting, you need to keep everyone entertained from beginning to end. As soon as they walk in the door, give your employees an experience they won’t forget that differentiates your town hall meeting from a typical meeting. Door entry experiences for interactive meetings could include giving our props that align with your meeting theme or passing out tickets for food and drinks.

To create engaging meetings, think outside of the box in regards to how conversations will be started. Don’t simply ask questions and hope for a full discussion to develop – if you do, be forewarned that a live ‘suggestion box’ will likely ensue. Instead, leadership should prompt audience members by using games or cards to begin the initial discussion.

When your town hall meeting concludes, you should expect to see many smiles on your employees faces – that’s your first clue that your meeting accomplished its goal! Hopefully, they look forward to more of these interactive meetings in the future. With the right branded meeting, you could even see employee productivity improve over the coming weeks. 

When you’re to gather the meeting content and equipment you need to create engaging meetings, Bluewater will provide the audio visual services required to capture, engage, and entertain your attendees from beginning to end. Contact us for more information!

Jonathan Welzel

Author Jonathan Welzel

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