INDUSTRY INSIGHTS

Live events are evolving fast—and in 2026, the experiences that win won’t just look impressive. They’ll feel intentional, invite participation, and build momentum beyond the moment. We asked Jim Vurpillat, Sr. Director of Strategy & Client Services…

Sports and entertainment sponsors are no longer satisfied with logo placement alone. Today’s game-day activations need to be interactive, data-driven, and memorable—designed to pull fans in and give brands measurable…













