INDUSTRY INSIGHTS

A sponsorship can put your brand in front of people, but it can't guarantee they will engage. That is the difference brands are feeling more than ever. A sponsorship buys…

Live events are evolving fast—and in 2026, the experiences that win won’t just look impressive. They’ll feel intentional, invite participation, and build momentum beyond the moment. We asked Jim Vurpillat, Sr. Director of Strategy & Client Services…













