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LED walls have long been favored for their brightness, scalability, and visibility, creating stunning visual displays that captivate audiences. But imagine taking all those amazing attributes and applying them to the ground, transforming it into an incredible visual canvas. Enter the world of LED flooring, a cutting-edge technology that pushes the boundaries of event design and elevates the overall experience.

AT&T Fan Zone at the Final Four Fan Fest

The Power of LED Flooring

LED flooring takes all of the mesmerizing qualities of LED walls and adapts them to the ground beneath your feet. These floors are engineered to withstand the abuse of foot traffic, making them ideal for a wide range of event settings. Whether it’s a walkway to guide attendees, an interactive brand activation or a stage extension, LED flooring can accentuate any event’s aesthetics and creates a unique and immersive experience for attendees. Explore some key design considerations that showcase the benefits of this cutting-edge technology:

  • Most LED floor tiles are IP65 rated, meaning they can handle a bit of rain or spilled drinks.
  • On average LED floors can support 1,500 kg per
    square meter. Which means you can safely park a
    car on them!
  • LED floors typically sit 4” or more off the ground, so you will want to consider building into an exhibit, or account for a ramp around all exposed edges.
  • That IP65 rating we mentioned allows LED floors to be used indoor or out!
  • At 2,500 nits (measure of brightness) LED floors are still visible in direct sunlight.
  • The modular nature allows LED floors to scale to
    virtually any size.

Interactive Capabilities

The true magic of interactive LED flooring lies in its ability to engage the audience in real-time. Through the use of laser grids, the floor can be made interactive, enabling endless possibilities for creative applications. Event organizers can control gameplay, track objects, and give them creative treatment, opening up a whole new world of experiential opportunities. With interactive LED flooring, content can be triggered based on the location of the attendees. As they move across the floor, different visuals or messages can appear, adding an element of surprise and delight. This dynamic interaction fosters a sense of excitement and keeps participants fully engaged.

Mountain Dew Courtside Studios

Interactive LED flooring represents a remarkable advancement in event technology, elevating the experience for both organizers and attendees alike. By harnessing the brightness, scalability, and interactivity of LED walls and transforming them into floors, event planners can create truly immersive and unforgettable experiences. From enhancing brand activations to extending visual displays under stages, the possibilities are endless. As technology continues to evolve, we can expect even more innovative uses for interactive LED flooring, making future events more enchanting and engaging than ever before!

Ready to take your Event to the Next Level?

We’re uniquely positioned to design, develop, and deploy interactive brand experiences, entirely in-house. Our experiential marketing team is staffed with engineers, designers, and developers who are focused on the creation of bespoke customer-facing activations. Contact us today to get started!