When you’re heading to a sports game, conference, or concert, the main event makes up only half of the experience that you’re having. Think about it… even if you attend a great sports game, your experience can be dampened if the food, the arena, the drinks, the entertainment, or the technology is not up to par. On the flip side, a mediocre concert can easily be elevated by stunning visuals and technology, and an interactive experience that keeps you entertained and excited throughout.
All of these elements outside of the main event itself is what we like to call the “fan experience.” It starts even before your fans or attendees walk through your doors, when they pull into your parking lot, and include every interaction in between – from finding their seats to ordering food and drinks.
There are a number of ways you can create a great fan experience, like exceptional customer service or unique branding. But some of our favorite ways to create an attendee experience that goes above and beyond is through technology.
Here are four of our favorite tech ideas that will give your fans the ultimate experience at your event.
1 – Photo Experience
In the age of Instagram selfies and TikTok reviews, it never hurts to load up your event with photo-ready moments. Find a couple of spaces in high-traffic areas around your concourse or lobby and set up a well-lit, engaging background for a photo engagement kiosk. Make sure you put your brand name or hashtag in the background, so that when attendees share their selfie with friends back home, they are getting a bit of the experience that your fans are having and expose your brand to even more people.
Touchless LED kiosks also have interactive screens, so that your fans could put their favorite sports player or singer next to themselves in their selfie, add in emojis or props, and even share the photo right to their email address or phone for easy sharing.
2 – RFID or NFC Credentials
If you’ve been to Disneyworld in the last few years, you’ve surely experienced their all-encompassing MagicBand wristband technology that personalizes the park experience and serves as just about everything you could need while you’re at the park – your tickets, your credit card, your photo pass, and more. This experience is a RFID or NFC credential, which basically outfits your guests with technology which can affect their experience at your venue, whether it’s a sports arena or concert venue.
There are a number of great ways that you can use RFID or NFC credentials to create the ultimate fan experience, such as playing music when fans enter certain areas of your venue, or giving VIP guests priority or exclusive access to different lounges or areas of your event.
3 – Projection Mapping
One of our favorite ways to add branding, entertainment, or visuals to your event is through projection mapping. This stunning technology allows you to project large-scale images, videos, and visuals all throughout your event, from the ceiling of your arena to the buildings surrounding your event.
Projection mapping is a great way to keep fans and attendees entertained while there may be a break in between activities, shows, or plays. For instance, you can project advertisements from your sponsors onto nearby walls, show instant replays at sports games, or even play funny clips that attendees will enjoy while waiting in the food or bathroom lines.
Bluewater also has proper credentials for this technology, so you can rest assured all of our projection equipment meets or exceeds industry standards.
4 – Concourse Interactions
Last, but not least, one of the most valuable areas to add tech for the ultimate fan experience is the concourse or lobby of your venue. After all, this is the very first place that attendees will be when entering your event, the place they have to go between innings or plays, and the last area that fans will be before they leave.
Therefore, make sure you are taking advantage of these areas to promote your brand, offer entertainment experiences, and even showcase your sponsors and partners to attendees. This can be through a brand-sponsored food stand, bar, or even interactive game. The ultimate goal of any interaction you create is to give attendees a place to mingle with other guests, get ‘out’ of the main event area, and explore what the rest of your space has to offer.
If you are interested in learning more about tech and creative services that can capture and keep attendee attention, be sure to reach out to Bluewater today. We offer a number of marketing and event technology, AV integration, brand activation, and environmental creative services that will help you create the ultimate fan experience. Contact us today.