Indianapolis Motor Speedway

Revitalization of an Icon

Bluewater was selected to be part of Roger Penske’s innovative transformation of the 111-year-old legendary Indianapolis Motor Speedway. Bluewater’s work was extensive and included a revolutionary 100-foot by 18-foot media wall transforming Pagoda Plaza into a more engaging destination for race fans.

Bluewater Studio worked with the Bluewater Technology team to engineer and fabricate the structural trim surrounds that support each of the 27 LED monitors installed around the racetrack to enhance the fan experience. With several months of planning and execution for the Bluewater Team, this substantial fast-moving project was a huge success for our client and Bluewater!




  • Project Management
  • Design Solutions
  • Cost Estimating
  • LED Activation
  • Fabrication