When you imagine a corporate headquarters, what comes to mind? Perhaps sleek architecture, state-of-the-art technology, and spaces that foster collaboration. Nexteer Automotive envisioned all that—and more—for their new world headquarters in Auburn Hills, Michigan.
Nexteer didn’t just want a modern office. They aimed to build a destination that would energize employees, impress visitors, and embody their spirit of innovation. The challenge? Designing a headquarters that went beyond function to truly reflect their brand identity and forward-thinking culture.
With a bold design strategy, Nexteer reimagined their headquarters into a fully immersive brand experience. Collaborative workspaces, advanced technology, and thoughtful design came together to create an environment that inspires creativity and connection at every turn.
Today, Nexteer’s world headquarters stands as more than just a workplace—it’s a brand hub. A place where innovation lives, employees thrive, and visitors get a true sense of who Nexteer is. It’s a physical manifestation of their values, vision, and future.