After 85 years in their previous headquarters, White Castle made the bold move to a newly constructed 105,000 sq. ft. facility. The buildings interior was designed by M+A Architects, while Architecture Alliance designed its outside, and Elford Development handled construction of the building and is building the associated mixed-use development, which includes a 66,000-square-foot second office building, an amphitheater and 254 apartments.
Founders Desk
Bluewater was brought in to bring these goals to life, facilitating a seamless blend of technology and brand storytelling. Some of the standout activations include:
💼 Historical Legacy Meets Innovation
A key feature is the Founders Desk, which celebrates White Castle’s nearly 100-year history. The desk features a rotary phone that, when picked up, plays audio recordings from the founder. Additionally, digital photo frames rotate through a curated collection of historical images from White Castle’s archive, powered by BrightSign technology.
The Throne Photo Experience
👑 Branding with a Smile
The Throne Photo Experience located in the lobby is an interactive, fun activation that brings visitors closer to White Castle’s brand. The projection-mapped throne is surrounded by moving brand visuals. A tablet-controlled photo activation captures a snapshot of guests in the throne, allowing them to share their experience alongside White Castle branding.
Storywall
🖥 Bringing White Castle’s Story to Life
The multi-screen Storywall offers guests three interactive modes:
- History Mode – Explore White Castle’s rich brand history.
- Craver Hall of Fame Mode – Celebrate loyal fans of the brand.
- White Castle Shares Mode – Learn about the company’s community and charitable efforts.
White Castle’s new HQ isn’t just a workplace—it’s a dynamic, engaging experience that reinforces the company’s culture and brand identity. The innovative activations allow employees and visitors to connect with the company’s legacy while enjoying modern, tech-forward features that encourage interaction, creativity, and collaboration.
Bluewater’s involvement in White Castle’s new headquarters highlights how technology can elevate workplace culture while seamlessly blending legacy and innovation. The result is a stunning, forward-thinking facility that reflects the company’s brand values and enhances employee engagement.
Want to elevate your workplace with innovative tech solutions? Contact Bluewater’s experts today!
In the press
https://www.columbusunderground.com/white-castle-employees-relocate-into-new-hq-building-we1
https://www.dispatch.com/news/20191119/white-castle-moves-into-new-headquarters
