Back in 2018, Tapper’s Jewelry Store was expanding its presence with a new location in the Somerset Collection. To make an unforgettable first impression, they wanted a visually stunning AV setup to showcase their exquisite jewelry. That’s when our Bluewater team stepped in, installing a striking 3×3 video wall that captured the brilliance of their collection and enhanced the customer experience.
Fast forward to today, and Tapper’s flagship store at Orchard Mall was ready for a refresh. The goal was clear: elevate the in-store experience with cutting-edge AV technology that seamlessly blended luxury and functionality. They needed an upgraded digital signage system that could showcase their branding, promote holiday campaigns, and engage customers throughout their shopping journey.
Teaming up once again with JGA, our Bluewater team designed and implemented a custom AV solution tailored to Tapper’s needs. Here’s how we transformed the space:
- Enhanced Digital Signage: We installed four 65” Samsung displays equipped with BrightSign digital signage, providing Tapper’s with a dynamic platform to highlight their latest collections and promotional campaigns.
- Engaging Customer Experience: One of these displays was strategically placed in the store’s “bar area,” allowing customers waiting for appointments or accompanying shoppers to either enjoy promotional content or switch to live TV for entertainment. This feature not only kept customers engaged but also encouraged them to spend more time in-store.
- Immersive Audio Experience: To complement the visual elements, we installed an advanced audio system throughout the store, enabling Tapper’s to play background music or promotional messaging to create a more immersive shopping environment.
- Upgraded Corporate Offices: Beyond the retail space, we modernized Tapper’s corporate offices, including Mark Tapper’s personal office, with Crestron UC sound bars, built-in cameras, and high-quality video transmission systems. These upgrades enhanced virtual meetings and improved collaboration across their teams.
With the new AV solutions in place, Tapper’s Jewelry Store now boasts a sleek and modern digital experience that aligns perfectly with its brand’s luxury appeal. The digital signage not only enhances customer engagement but also provides an effective platform for showcasing promotions and strengthening brand presence. Meanwhile, the upgraded office spaces empower the Tapper’s team to work more efficiently in an increasingly digital landscape.
Whether you’re looking to upgrade your store’s digital signage, enhance customer engagement, or modernize your corporate offices, Bluewater is here to help. Contact our team today to discover how we can bring your retail vision to life.
