Little Caesars Arena, a state-of-the-art sports and entertainment venue in the heart of The District Detroit, aims to set a new benchmark for immersive fan experiences. The arena is home to the Detroit Red Wings and the Detroit Pistons, attracting thousands of fans and event-goers each year.
With the grand opening approaching, the arena needed to deliver immersive brand experiences for sponsors while ensuring a seamless and engaging atmosphere for fans. The challenge was to create memorable, technology-driven sponsor activations at entryways that would leave a lasting impression. Additionally, the arena aimed to provide engaging digital experiences that would enhance fan interaction and deepen their connection to the space.
To solve these challenges, Bluewater partnered with the arena and its sponsors to design, develop, and deploy a mix of audiovisual and interactive elements that would transform the space.
Meijer Entryway
Meijer brought their beloved mascot Sandy, the coin operated horse, into the concourse. This was along with a few other experiential elements – like player mannequin photo opportunity, and trophy cases with hockey memorabilia. Every side of the branded fixture had some type of new content to explore, providing an engaging experience with the brand.
Huntington Bank Entryway
Huntington Bank combined physical builds like backlit channel lettering, raceway across the ceiling, and a centerpiece kiosk that displayed branded content, with an interactive component that provided fans with a way to explore the brand. The overall space cannot be missed as the glow of Huntington green encapsulates you.
Comerica Bank Entryway
Comerica took their space and deployed a large technology driven archway for fans to walk through, and around. The outside of the structure contained flush mount LCDs that offered an opportunity for the brand to message their audience. The inside of the archway was outfit with LED up each leg and across the canopy. This interior display offered abstract motion visuals, along with the additional opportunity for brand messaging.
Belfor Storywall
Belfor deployed Bluewater’s Storywall product, providing an interactive canvas for fans to interact with the brand, learning about it’s offering and history in a self paced experience.
Storywall is an interactive canvas designed for brand storytelling. The product provides a unique canvas to highlight company history, product information, community and cultural efforts, or other brand empowerment stories. All presented in a format equally at home as a self-serve or brand ambassador guided experience.
Attractive call-to-actions slowly move across the screen in colorful floating tiles. With just a tap, each tile flips over revealing a number of rich media elements. Tiles are easily created and modified using the included web-based content management system.
Concourse LED
Throughout the concourse Bluewater deployed over a dozen LED walls. Each wall provides a canvas for game feed, sponsor content, other advertisements, and more. The walls vary in size and shape as each was purposely built for the space it lives in.
By implementing these solutions, Little Caesars Arena now offers an immersive, multi-sensory fan experience that begins the moment guests walk through the doors. The engaging sponsor activations enhance brand visibility and encourage meaningful interaction with fans. Seamless AV integration throughout the venue ensures the delivery of high-quality game feeds and dynamic content, creating a vibrant and connected atmosphere.
With Bluewater’s expertise in AV engineering, custom millwork, installation, and software development, the arena has become a hub for cutting-edge fan engagement, setting a new standard for sports and entertainment venues.
