Basketball fans from all over gathered at the NCAA Final Four Fan Fest in New Orleans, eager for interactive experiences, celebrity appearances, and autograph signings. AT&T aimed to create an unforgettable, immersive experience for fans, combining sports, music, and culture with cutting-edge technology. They needed a trusted partner to bring this vision to life.
Bluewater was engaged to design and execute the AT&T Fan Zone, a 13,000 sq. ft. activation space filled with engaging features. Our live events team managed the lighting, rigging, audio, LED displays, printed graphics, and wall structures to create an impressive environment. The Fan Zone featured a stage for daily player interviews and meet-and-greets, a comfortable lounge with charging stations, retail displays, and a 360-photo activation area.
The highlight of the experience was the “Rhythm of the Game” LED basketball court. This cutting-edge installation featured a 46′ x 13′ LED wall and a 46′ x 30′ LED floor, blending live-action basketball with immersive digital content. Our live events, creative, development, and studio teams collaborated seamlessly to bring this interactive vision to life.
Fans were captivated by the high-energy, technology-driven experience, making the AT&T Fan Zone one of the standout attractions at the NCAA Final Four Fan Fest. Attendees engaged with the interactive elements, enjoyed seamless technology integration, and left with lasting memories.
“When I’m building an experiential activation for our clients and need AV my first call is always Bluewater. Their expertise in designing around our needs along with a robust inventory and top level customer service make each event special. They’re always willing to help us push the envelope and this year’s Final Four Fan Fest was packed with happy fans that left our clients smiling and looking forward to next year!” – Dan McGowan, Wasserman
Bluewater’s unique ability to merge creative vision with technical expertise allows us to deliver standout experiences. Our in-house creative and software teams work hand-in-hand with our audiovisual engineers, ensuring seamless execution. With the additional expertise of our fixture & environment teams, we bring every interactive experience to life with precision and quality. Contact us today to work with us for your next event.
