Ally Financial, a leader in digital financial services, sought an innovative way to elevate their sponsorship presence during Charlotte Football Club matches at Bank of America Stadium. The goal was to create an engaging fan activation that not only entertained but also educated fans about Ally’s financial products in an interactive, memorable way.
Bluewater partnered with MKTG to design and implement a dynamic LED soccer activation, strategically positioned in the bustling concourse of the stadium. This immersive experience combined sports enthusiasm with financial literacy, seamlessly aligning with Ally’s brand message.
Key Features:
- Interactive LED Screen: A custom-built, high-resolution display with responsive touchpoints that reacted in real-time to soccer ball impacts, captivating participants instantly.
- Real-Time Engagement: Integrated motion sensors and interactive graphics provided immediate visual feedback, with each successful hit symbolizing a deposit into Ally’s Savings Buckets.
- Educational Content: Beyond entertainment, the activation delivered valuable insights into managing finances, making the learning process fun and accessible.
The activation was a resounding success, creating a memorable experience for fans and driving significant brand engagement:
- Fan Participation: Hundreds of fans engaged with the activation on each game day, with many returning throughout the season for repeat interactions.
- Brand Visibility: Amplified Ally’s presence among a diverse audience, reinforcing its reputation as a forward-thinking financial institution.
- Digital Integration: Enhanced the fan experience through seamless digital content integration, promoting Ally’s innovative banking solutions effectively.
“The Bluewater team has been a pleasure to work with in bringing our ideas and client’s brand from pen and paper to reality. Their team has been honest, personable, and prompt through each step of the build process, making all the ebbs and flows of the event world easier to manage. Working with the team now on multiple projects has put my mind at ease in knowing the Bluewater team will produce a high-quality experience for any client project.” – Jon Prabhu, MKTG Sports & Entertainment
Bluewater’s collaboration with MKTG successfully transformed Ally’s vision into an engaging, educational, and impactful fan experience. This activation not only strengthened Ally’s brand connection with fans but also showcased the power of innovative technology in enhancing sports sponsorships.
