We’re thrilled to announce that Glenlore Trails, powered by Bluewater Technologies, has been honored with a Silver Stevie Award in the 2025 American Business Awards! The experience took home the award in the Event Awards category under Brand & Experiences – Interactive Outdoor Event, recognizing the creativity, impact, and innovation behind our illuminated night walk.
What is Glenlore Trails?
For those unfamiliar, Glenlore Trails is a seasonally themed, immersive night walk set in a Michigan forest, designed to transport guests into a world of light, sound, and storytelling. Powered by the creativity and technology of Bluewater, each season of Glenlore introduces new scenes, music, and interactive elements—creating a magical, all-ages experience that evolves with the year. From wistful fairies in the fall to enchanted wands in winter, Glenlore Trails is a true celebration of imagination and innovation.
Why It Won
The submission highlighted how Glenlore Trails successfully fused experiential design, immersive AV technology, and theatrical storytelling to offer an outdoor experience unlike any other—especially during a time when indoor gatherings were limited. What began as a safe, socially distant alternative in 2020 has grown into a cherished seasonal tradition with a loyal and growing audience.
The judges were equally enchanted:
“Tremendous, spectacular! The pandemic definitely reinvented everyone’s creativity and talent. I congratulate you for continuing to innovate and create experiences.”
“Impact of the experience is clear, as highlighted by the New York Times media coverage. Very impressive experience and I particularly liked that each season is different. Bravo to all involved.”
“This is magical. Brilliant use of a company’s skills to create something entirely new. The sizzle reel is a rare example of how to capture the visitor experience and the feeling of being at the event.”
As Glenlore Trails continues to grow and gain national recognition, the heart behind the experience remains the same. Co-founder Chanel Schoeneberger shares what this award means to the team:
“This award means so much to our team. When we created Glenlore, our goal was to bring a little light to people’s lives—literally and figuratively. To be recognized for doing just that, in such a creative and innovative category, is incredibly rewarding. We’re so proud of how this experience keeps evolving and continues to spark curiosity and joy in our community.”
More Than a Trail
At its heart, Glenlore Trails represents what’s possible when creativity meets technology—a shining example of Bluewater’s mission to make people smile by designing experiences that leave lasting impressions. We are honored to be recognized by the American Business Awards and proud of the team that continues to make Glenlore Trails a reality, season after season.
To all who’ve walked the trail, cheered us on, and joined us on this glowing journey—thank you. We’ll see you under the lights. To learn more about Glenlore Trails visit www.glenloretrails.com
