Activating the Concourse

At the heart of the District Detroit – a development creating 50 blocks of thriving businesses, parks, restaurants, bars, and event destinations, is the newly constructed Little Caesars Arena. This modern sports and entertainment facility makes strategic use of audiovisual and interactive elements throughout, to elevate the fan experience beyond what’s found at any other arena.

Bluewater provided assistance on the concourse, designing, manufacturing, and integrating brand activations for Meijer, Huntington Bank, Comerica Bank, and Belfor at each of the stadium’s entrances. In addition to these activations, the team outfitted the space with over a dozen LED screens to provide delivery of content that includes promotional materials and live game feeds.

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