Make people smile.
We live for the opportunity to spread a little joy in the world through our work, interactions, and giving back.
We’re planners, makers & innovators – crafting moments that connect & inspire.
We believe it’s the intersection of strategy, creativity, and innovation that creates the strongest experiences, and we are passionate about creating the absolute best experiences possible for our partners.
Want to know what we’re all about?
It’s a mix of these things.
Stick the landing.
When you’re playing to win, every detail matters. We’ve built a bulletproof process that keeps us aligned & moving in the right direction.
Play with heart.
We’re all here because we’re drawn in to the geeky-chic nature of the work. We stay because the work is our passion.
Stay inbounds.
They say what goes around comes around. We believe that. Which is why we always take the high road.
Take the field together.
Everything is better together. We’re a highly collaborative group, because we know the power of working together.
Have fun!
Life’s too short to not be having fun!
Our Team
Suzanne Schoeneberger
President & Owner
John Tracy
Chief Executive Officer
Eric Butler
Chief Financial Officer
BJ Mazmanian
VP, Live Events
Chanel Schoeneberger
Executive Officer
Brittney Bemb
Vice President, Integration Operations
Nick Marino
VP Sales, Workplace Technology
Scott Schoeneberger
Managing Partner
Jaime McAlear
VP of Operational Excellence and Strategic Initiatives
Award Winning
2024 American Advertising Awards
3 ADDY’s for work with Miller Zell for Citizens Bank.
2024 Commercial Integrator Award for Best Large Venue
Bluewater Inducted into Van Andel Institute’s Founders Society
Edge Unparalleled Partner Award
ImpactEleven Partner of the Year
Eventex Most Influential Event Technology Professionals
Scott Schoeneberger, Managing Partner at Bluewater Named one of the 50 Most Influential Event Technology Professionals
Creative Magazine’s Top 50 POP Companies
Lakes Area Chamber Diversity Pacesetter Award
Our Story
Bluewater was founded in 1985 by two brothers: Tom Schoeneberger & Paul Rose. Initially named “BlueWater Visual Services,” the company operated out of the garage at Paul’s family home on Brookside Drive in Southfield, MI. At the time, Bluewater provided simple AV equipment rental — namely TVs on carts.
Rapidly evolving in response to changes in technology and the demands of customers, Bluewater quickly grew to become one of the most trusted event staging and AV integrators
in the country. From TVs and VCRs on carts in the ’80s, to high-end projection systems and LED video walls in the ’90s, to the experiential elements of the 2000s, Bluewater has always pushed the boundaries of new technology and maintained a focus on excellence. Today, Bluewater continues to push boundaries and pursue excellence standing behind a firm commitment to delivering the flawless execution of each & every project we are involved in. The resulting commitment to excellence is an impressive client roster, including some of the most well known brand names in the world.
