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Where Innovation Meets Imagination

We are a full-service experiential agency and AV integration firm specializing in creating award-winning events, activations and modern AV solutions.

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WHAT WE DO

We arm our clients with everything required to support sensory storytelling across digital & physical canvases.

Live Production

Audio Visual Integration

Creative Services

RECENT PROJECTS

Indianapolis Motor Speedway

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INDUSTRY INSIGHTS

Creating Immersive Experiences: Bluewater’s Approach to Experiential Design

| Activations, Experiential | No Comments
In today’s experience-driven economy, people don’t just want to see something—they want to feel it, interact with it, and remember it. At Bluewater, we specialize in building those kinds of…

Designing the Magic: How Glenlore Trails Comes to Life Each Season

| Experiential | No Comments
While the trails at Glenlore go dark during the off-season, the creative gears behind the scenes never stop turning. For Creative Director Eric Minni, the magic of Glenlore starts long…

Revving Up the Fan Experience at The Indianapolis Motor Speedway

| AV Integration | No Comments
At a venue where tradition and speed reign supreme, innovation has found its place. Ahead of the 2025 Indianapolis 500, Bluewater was tapped to modernize one of the most iconic…

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