When it comes to sports, the fan experience is just as important as the game itself. With competition for viewership in the home at an all-time high, it’s more important than ever for sports venues to provide added value above the comforts of home. Here are some great ways to utilize AV technology to enhance the fan experience and keep them coming back time and time again:
Engaging Concourse Experiences
The Fan experience starts well before they take their seats. From visually engaging brand activations to interactive break-out areas, the possibilities are endless. Many venues use concourses to both engage and guide fans. A few great examples of unique, engaging concourses are Little Caesars Arena, Madison Square Garden, and New Yankee Stadium.
Our team worked alongside Little Caesars Arena in Detroit to provide unique experiences for various sponsors. Comerica was one of the sponsors within this space and deployed a large technology driven archway for fans to walk through, and around. This interior display offered abstract motion visuals, along with the additional opportunity for brand messaging. View more concourse experiences within Little Caesars Arena.
The grand entrance to Madison Square Garden in Manhattan makes a big impact for fans walking through the space with an immersive LED display on the ceiling.
The Great Hall in New Yankee Stadium features a wayfinding LED ribbon display that helps guides fans to their seats. Utilizing digital signage withing the concourse is a great way to not only create a visually appealing space but also provide helpful information to fans.
Imagine paying hundreds of dollars to be at a game and not being able to hear the tie-breaking call just made by the referee. You would probably feel extremely frustrated, that is why it’s so important for stadiums to invest in high quality audio. Andy Petersmark, AV Integration Account Executive at Bluewater explains:
“Having proper audio in sports venues is key to ensure that everyone in attendance can clearly understand what is being said. Having a high quality audio system can even be a selling point for sponsorships reps in their pitch”.
As Andy explained, high quality audio is not only an important aspect of the overall fan experience but it’s always a great selling point for sponsors who want to ensure their ads are heard while fans are in attendance. In addition to high quality audio, appropriate size displays are key for concourses, lounges, suites, bar menus, and more. Eye-catching displays can help with product knowledge within the arena and also help direct fans to find what they are looking for.
Create a powerful, immersive fan experience with projection technology. This type of technology works really well on ice rinks and basketball courts thanks to their smooth and reflective surfaces. Climate Pledge Arena, home of the Seattle Kraken hockey team, invested in an ice projection system to create a fun and engaging experience that pulls fans in and makes them feel like their part of an underwater experience.
Ready to Upgrade your Fan Experience?
Whether you’re looking for a more powerful sound system, an upgraded scoreboard, LED ribbons, immersive projections, or a new concourse experience, our team of sports & entertainment experts do it all! Contact us today to get started