Looking for an effective way to make your brand stand out in the crowd at your next tradeshow, expo, or sporting event? This is where interactive brand activations shine. By combining entertainment, competition, experiential marketing, fan engagement, and brand messaging, activations like the ones outlined below will create memorable experiences that resonate with attendees long after the event has ended.
At Bluewater, we understand the importance of standing out in the crowd. That’s why our creative team has developed these innovative sports activation concepts that combine technology with exciting challenges that can be tailored to any brand or event. Keep reading to dive into some examples that are sure to captivate attendees and leave them talking about your brand long after the event ends.
The Quarterback Challenge
Imagine stepping up to a life-size NFL quarterback challenge where you can test your throwing skills by aiming footballs at targets on a massive interactive LED wall. Perfect for football enthusiasts and novices alike, this activation brings the excitement of the game to life.
Field Goal Challenge
This interactive football activation takes the excitement of a traditional field goal attempt to new heights. What sets this activation apart is its innovative design. This LED display features a double wall with strategically placed tiles removed to form the field goalposts. As participants line up their kicks, they must navigate through the posts with precision to send the ball sailing through. With each attempt, players experience the rush of adrenaline as they strive to score.
Pickleball/Tennis Activation
This fully customizable 30′-wide interactive LED wall and floor can easily transform to simulate the excitement of either pickleball or tennis! This sponsorship activation is guaranteed to capture the attention of busy sports fans amidst the sea of booths and displays.
Interactive Soccer Activation
Experience the thrill of the game with a soccer activation that allows participants to test their accuracy and agility. With realistic graphics and immersive gameplay, this activation is a surefire crowd-pleaser.
Soccer Connect Four
In this two-player challenge, participants take the traditional soccer challenge to the next level by aiming to connect four colored checkers in a row. The giant Connect Four-style game is displayed on the LED wall, serving as the game board. As players kick the ball toward the grid, they strategize to achieve victory by forming four checkers in a row vertically, horizontally, or diagonally. It’s a test of skill, strategy, and precision that adds a new dimension to the soccer interactive experience.
Head to Head Racing Game
Imagine this massive four-player Mario Kart-style game on a 30′ x 15′ LED screen and floor at a racing event or maybe even a gaming convention! This head-to-head racing game is guaranteed to get hearts racing.
Combination Skills Challenge
This one-of-a-kind interactive game puts athleticism to the test with a blend of exciting challenges. Attendees can experience the thrill of testing their vertical leap, agility, and speed in this all-in-one challenge. This dynamic activation combines the excitement of a vertical leap challenge with the intensity of a shuttle run against a virtual opponent. Additionally, participants can showcase their agility in a specialized agility challenge. It’s a comprehensive test of athleticism that promises excitement and fun for all who dare to take on the challenge!
Hockey Stick Handling Challenge
Let attendees show off their silky mitts with a hockey stick handling challenge, an immersive experience that combines a 16-foot interactive LED wall and floor. With integrated pass trainers enhancing gameplay, this activation will be a hit with hockey fans of all ages.
Parachute Simulator
Experience the thrill of skydiving with a parachute simulator that immerses participants in a virtual freefall. With stunning visuals and realistic wind effects, this activation is bound to leave a lasting impression.
Back-to-Back Curling Challenge
Attendees step up and compete in an exhilarating curling challenge with a twist. Picture two back-to-back LED walls forming the playing field. In this two-player game, participants stand on opposite sides, each aiming to slide the object underneath the LED wall toward the target. What makes this activation truly unique is the seamless integration of digital technology. As the object passes under the LED wall, its movement is tracked, and the digital interface takes over on the opposite wall. This innovative blend of physical and digital elements creates an immersive experience that will have participants strategizing their way to victory.
Putting Challenge
Engage attendees in an exciting four-player interactive challenge, all against the backdrop of a 24.5-foot interactive LED wall. Attendees step up to the challenge, aiming to sink their shots into the virtual hole. What sets this activation apart is the cutting-edge tracking technology integrated into the gameplay. As the ball rolls under the LED wall, its movement is precisely tracked, and the on-screen graphics seamlessly transition to show the digital twin of the ball as it rolls toward the hole.
Create Your Sports Sponsorship Activation Today
At Bluewater, we’re uniquely positioned to design, develop, and deploy interactive brand experiences and activations entirely in-house. Our experiential creative team is comprised of engineers, designers, and developers who are dedicated to creating bespoke customer-facing activations that push the boundaries of innovation. From concept to execution, we’re committed to helping your brand stand out in the crowd and leave a lasting impression on your audience. Let’s elevate your brand’s presence together! Contact us today to get started!
