Bluewater partnered with Excel Sports to deliver the Truist Swing & Score activation at the Truist Championship held at the Philadelphia Cricket Club. The goal was to create a high-energy, interactive fan experience that captured attention, encouraged participation, and fit seamlessly within the excitement of a professional golf tournament.
The experience invited fans to step into the game through a fast-paced golf challenge where participants had 30 seconds to hit as many moving targets as possible and earn a spot on the leaderboard. Real-time scoring, intuitive gameplay, and strong Truist branding made the activation approachable, competitive, and engaging for fans of all ages.
