Corsicana, a leading mattress manufacturer, faced a unique challenge. After acquiring Symbol Mattresses—another brand with its own retail showroom—the company needed a new, unified space to showcase products from all eight of its brands. Instead of operating multiple showrooms, Corsicana aimed to consolidate everything under one roof, creating a seamless brand experience for customers and retail partners.
To bring this vision to life, Corsicana partnered with the retail specialists at Bluewater. Their goal was to design and build an innovative showroom that not only highlighted Corsicana’s extensive product portfolio but also provided an inviting space for customers to explore, learn, and connect. The chosen location, B-1280 in the World Market Center, offered 21,000 square feet to house over 80 mattresses across the eight brands.
As the General Contractor for the project, Bluewater managed every aspect of the showroom’s transformation. This included:
- Overseeing design and architecture
- Navigating the permitting process
- Selecting and coordinating contractors
- Creating custom builds and sourcing design elements for each branded environment
The entrance of the showroom features a beautiful, welcoming reception desk complete with attractive digital backdrop. Bluewater built this cabinetry out of MDF core with high-density lacquer finish, and finished it with a clean solid surface top.
Each of Corsicana’s brands—American Bedding, J. Beckon, Renue, SleepFresh, NightsBridge, Sleep Inc., Tommie Copper, and Symbol Mattress—was given its own dedicated space. These environments featured:
- Unique wall coverings that reflected the brand’s identity
- Hard signage for clear brand differentiation
- Curated fixtures, furniture, and decor to create a welcoming, home-like feel
A Welcoming Reception Area: The entrance features a sleek reception desk with a digital backdrop. Built with MDF core and a high-density lacquer finish, the desk exudes a polished, modern aesthetic.
A Custom Café Space: Designed for both everyday use and special events, the café features cabinetry similar to the reception area, providing a functional and stylish space for refreshments and catering.
Private Offices for Business Conversations: The showroom includes private offices with full glass walls, creating professional spaces for discussions with customers, vendors, and staff.
Technology & Connectivity: Bluewater also handled the deployment of networking solutions throughout the showroom, ensuring seamless connectivity.
The grand opening of the new showroom coincided with Corsicana’s 50th Anniversary, marking a significant milestone in the company’s journey.
“In order to make a bold statement, we knew we needed to create an innovative way to showcase our mattresses, educate our customers, and convey our brand’s new positioning,” said Mike Thompson, President and CEO of Corsicana. “The showroom’s new layout and aesthetic represent the direction the company and our brands are going.”
While the showroom is based in Las Vegas, you don’t have to travel to experience it. Take a virtual tour online and explore Corsicana’s impressive new home here!
