SpartanNash sought a solution to increase sales of their bulk pet products, such as treats and dog food, by leveraging the success they had experienced with their center-aisle gondola displays. They reached out to Bluewater to develop a custom retail display strategy that would maximize the visibility and performance of these products.
Bluewater understood the power of data-driven design. SpartanNash’s performance metrics from previous gondola placements revealed a clear opportunity to improve pet product sales. By analyzing this data, we saw a chance to craft a display that would offer higher visibility, better product engagement, and increased sales for pet food and treats.
Our team in Mesick, Michigan worked closely with SpartanNash to design and build a custom, freestanding center-aisle gondola. The goal was to create a display that was functional, attention-grabbing, and aligned with both the store’s needs and the customers’ shopping experience.
The design featured a 360-degree product display, allowing customers to interact with the gondola from all sides, which maximized engagement and product visibility. The custom display also allowed for easy restocking and created an organized space to showcase bulk items, such as pet treats and larger products like dog food.
To ensure a smooth and functional display, we incorporated on-brand plastic tubs that could easily hold bulk products. These tubs were designed for quick replacement and ensured that products were always well-organized and visible. Additionally, the wooden containers at each end of the gondola were deeper to accommodate larger products, such as rawhides, ensuring that the display could cater to a wide variety of items.
The custom retail display we crafted for SpartanNash led to a 30% increase in sales of their pet food and treat products. The new gondola not only boosted product visibility but also enhanced customer interaction, creating a smarter shopping experience and a more engaging store environment.
By utilizing SpartanNash’s performance metrics and combining them with Bluewater’s design expertise, we delivered a retail display that not only met the immediate needs of the store but also generated significant sales growth. This case study exemplifies how data-driven creativity can lead to tangible results.
