Taubman, a real estate company known for creating exceptional shopping destinations where retailers flourish and customers enjoy world-class shopping and entertainment, sought to elevate the Santa photo experience at several of their malls. To achieve this, they partnered with Bluewater to elevate Santa’s Flight Academy, an immersive holiday activation featured at ten premier shopping centers across the U.S. and Puerto Rico. This cherished experience seamlessly blends technology with the warmth of timeless holiday traditions, creating unforgettable moments for families to enjoy together.
Bluewater has partnered with Taubman since 2021 to elevate and manage Santa’s Flight Academy, assuming responsibility for installation, technical support, tear-down, and off-season storage with a fresh perspective and expertise to ensure the program’s continued success.
Bluewater has unveiled several key innovations, including the introduction of Santa’s Magic Mirror in 2022. This interactive feature brings a whimsical and engaging element to the experience by mimicking the movements of anyone standing in front of it, transforming their reflection into a delightful on-screen character. Bluewater’s scope of work includes the manufacturing and building of the required technological hardware, installation supervision, auditing the completed technology package, and providing help desk technical support operations to ensure the success of the holiday experiences.
With seamless collaboration between service, operations, and software teams, Bluewater ensures the activation operates flawlessly across all locations each season. Looking ahead, discussions with Taubman are underway to reimagine the experience for 2025, promising even greater holiday magic.
