Transforming a Classic Ride into a Showstopper

Greenhouse of Walled Lake sought a unique way to enhance their brand presence and engage customers in the heart of downtown Walled Lake. They envisioned transforming a retro truck into a mobile advertising platform that aligned with their branding while providing flexibility for both on-the-go and stationary use. Bluewater partnered with Greenhouse to bring this vision to life by integrating a custom LED display into the bed of a vintage truck.

Bluewater designed and installed two 7’ x 4’ LED panels with a 2.6mm pixel pitch, mounted securely in the truck’s bed. Key features of the project included:

  • Custom Mounting Structure: Collaborating with the client, Bluewater utilized a structure provided by Greenhouse to ensure the LED panels were securely installed.
  • Content Management System: The display is powered by a Novastar processor and a BrightSign content player, housed in a waterproof, shock-absorbing rack in the truck bed to withstand outdoor conditions.
  • Client Training: Bluewater provided comprehensive training on the BrightSign system, enabling Greenhouse to independently manage and update the content displayed on the screens.
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The retro truck with its integrated LED panels has become a signature feature of Greenhouse of Walled Lake, drawing attention in its parking lot and enhancing visibility in downtown Walled Lake. The installation aligns perfectly with Greenhouse’s brand image, providing a visually striking and memorable presence.

While primarily stationed in the Greenhouse parking lot, the truck’s mobile capabilities offer flexibility for use at events or off-site promotions, further expanding its impact.

Greenhouse of Walled Lake chose Bluewater for their expertise in integrating advanced AV technology into creative branding solutions. Bluewater’s attention to detail, from the shock-absorbing rack design to user-friendly content management training, ensured a seamless and effective implementation.

Looking to transform your brand presence with creative AV solutions? Contact Bluewater today to explore how we can bring your vision to life!

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